Inition has rolled out what it claims is “Europe’s largest bespoke in-store glasses-free 3D campaign” for the launch of LG’s Optimus 3D tri-dual architecture smartphone with full 3D.
The campaign uses 24-inch Alioscopy autostereoscopic displays and is live in 20 Carphone Warehouse hero stores and four Best Buy stores in the UK. A further two hundred glasses-free display systems will be installed in mobile phone retail outlets in Poland, Germany, Spain, France, Portugal, Switzerland, Austria and Benelux.
The live action footage was shot from 8 separate camera perspectives with 6 extra virtual perspectives created during post production. 3D CGI graphic elements were composited with the live action sequences.
Stuart Cupit, Managing Director of Inition said: “This cutting edge in-store campaign showcases the Smartphone’s 3D feature set using the breathtaking visual experience of modern glasses-free screen technology. We were delighted to work on the project which drew on Inition’s full range of 3D expertise from technical consultancy and hardware supply, to live action stereoscopic production, CGI and post.”
“This innovative campaign is the perfect way to demonstrate the glasses free experience of the LG Optimus 3D. It reaches consumers at the critical point of purchase and provides engaging, informative, stunning 3D content,” said Craig MacLennan, channel marketing manager at LG Electronics Europe..