Join Sony Professional at stand I20 to see the full range of broadcast solutions including the latest 3D, file-based and 35mm World product line ups
The past year has been remarkable for Sony Professional, firmly establishing itself at the heart of 3D broadcast solutions, Digital Cinematography, file-based acquisition and innovative OLED monitoring technology. Sony Professional built the world’s first 3D Outside Broadcast truck which has been used to power the major live 3D productions of 2010, including the Ryder Cup and 2010 FIFA World Cup™. Sony’s next generation 3D technology will be on the stand including new additions to the award winning MPE-200 3D processor box and HDFA dual camera fibre technology. At BVE 2011, visitors to the Sony Professional stand will have the opportunity to meet the experts delivering solutions for every broadcast requirement from moving to HD, tapeless acquisition, OLED monitoring or embarking on their first 3D project. The show will also be first UK public showing of the ground-breaking Sony PMW-F3 – the affordable camera that brings high quality digital cinematography to a wider range of productions – alongside the other latest additions to Sony’s 35mm World.
Explaining Sony Professional’s proposition at BVE 2011, Olivier Bovis, Head of AV Media Business, said: “2010 was a milestone year for Sony Professional, setting ourselves apart from competitors as the only company able to deliver end-to-end 3D solutions from lens to living room at the world’s largest sporting events, supporting the industry’s move towards file-based HD acquisition with new additions across our entire camcorder range and continuing to expand our 35mm World product line-up to bring high quality production solutions to all budgets“. BVE will not only be a platform for Sony Professional to display its latest product line-ups, from 35mm to live 3D production solutions, but will also showcase a number of new product launches.
This year saw major UK broadcasters invest in Sony Professional’s tapeless workflow solutions with flagship shows such as EastEnders, The X Factor, Escape to the Country, Gordon Ramsay’s F Word, The Apprentice, Grand Designs and MasterChef migrating to Sony’s XDCAM file-based format. Sony Professional also continued to develop the format launching the PMW-500, Sony’s first solid state XDCAM HD 422 camcorder, and the PMW-350 shoulder mount XDCAM EX camcorder to offer customers wider choice.
Sony Professional’s file-based offering continues to go from strength to strength, with new introductions across the product portfolio. At the top end, HDCAM SR continues to evolve from a purely tape-based format, allowing users to adopt a file-based MXF or DPX workflow using the SRW-5800/2. The excitement is set to continue in 2011, where the introduction of Sony’s revolutionary SR Memory technology will take SR performance to a whole new level.
Digital Cinematography – Sony’s 35mm World
Sony’s unrivalled heritage in digital cinematography was further strengthened in 2010 with the launch of the SRW-9000PL, an all in one HDCAM SR camcorder with a Super 35mm sensor and PL lens mount. 35mm Sensor & PL mount upgrades are available for existing 2/3-inch SRW-9000 camcorders and this year both camcorders will have the ability to upgrade to SR Memory recording, making the SRW-9000PL a “camcorder for life”. October saw the announcement of the game changing PMW-F3, an XDCAM EX camera with a newly designed Super 35mm Exmor CMOS sensor and versatile workflow options bringing high quality digital cinematography to the mainstream. This product has generated a huge amount of interest from customers covering a vast range of applications. Also in October, Sony unveiled a prototype NXCAM Super 35mm camcorder, making its 35mm line-up the most comprehensive in the industry. The PMW-F3 will be exhibited at BVE, its first public showing in the UK, alongside the other latest additions to Sony’s 35mm line-up.
Further innovation in monitoring technology will also be showcased at this year’s show. Following on from last year’s launch of the groundbreaking PVM-740 7-inch OLED Monitor Sony will showcase further developments to its OLED line up at BVE. With outstanding high-contrast images, deep colour reproduction, lifelike and smoother-than-ever gradation, and an excellent blur-free quick response OLED is the fast becoming the technology of choice for professional monitoring applications. Sony‘s range of Professional LCD and OLED monitors will be exhibited on stand I20 and seeing is truly believing.
If you want to hear more, Sony Professional will also be hosting five seminars on each day of the show on 3D Live Production, 35mm World, Monitoring Technology, XDCAM File Based Acquisition and the PMW500, and The Evolution of Professional Audio. All sessions will be held in the Victoria Room and are free to attend; places are available on a first-come-first-served basis.