By Kirsten Acuna, Business Insider
Some people say that 3D is simply a fad that will run its course. That it’s an easy cash grab or gimmick by studios.
And we understand the argument — 3D tickets are expensive!
While the average price of a regular movie ticket hit $8.12 last year, you have to shell out somewhere between $10 to $18.50 (Union Square, New York City) for a 3D ticket.
If you’re spending that much money to see a film, you’re looking for a reason to justify paying that price. And if you’re seeing a 2D film converted into 3D, sometimes you may feel like you’re not getting your money’s worth.
Like it or not, however, 3D’s here to stay — at least until the next big thing (Peter Jackson’s high-frame rate projection, perhaps). When you crunch the numbers, three things are obvious.
1. There’s been a large increase of 3D screen installments in theaters:
After the release of “Avatar” in 2009, the number of 3D digital screens exploded worldwide.
Of course, the return of 3D to theaters came well before Avatar in 2009. [more…]
Source: Business Insider