Meeting in Geneva, 30 April to 11 May, ITU-T Study Group 16 – ITU’s lead study group on multimedia coding, systems and applications – in collaboration with the ISO/IEC JTC1 SC29 Moving Pictures Expert Group (MPEG) – agreed to the development of 3D extensions to the Primetime Emmy award winning H.264 and the new High Efficiency Video Coding (HEVC) standard. Further, building on the HEVC collaboration under the JCT-VC, SG 16 also agreed to a Call for Proposals for Scalability Coding Extension to the new video codec.
In addition SG16 has approved the first ITU-T Recommendation on digital signage: ITU-T H.780, Digital signage: Service requirements and IPTV-based architecture. It is the first in a series of ITU-T standards aiming to stimulate the roll-out of digital signage technologies. Centrally-managed, large-scale networks of high-definition digital displays are of key value to companies in targeting and engaging with consumers, as well to municipalities and governments in communicating vital information to the public. The proprietary nature of current digital signage solutions not only restricts the integration of applications across different networks and vendors, but also makes solutions more expensive and can be prohibitive for small and medium enterprises. ITU International standards are therefore required as the common platform to unlock the industry’s multi-billion dollar potential.
The meeting also saw various new and updated voice and image coding standards entering the approval process.