Stand SL5605, NAB 2012

SterGen’s innovative technology enables real-time conversion of 2D camera feeds and sports program footage into true stereoscopic 3D – in a quality that is similar to and often better than native 3D. Its real-time 3D image processing gives producers a high quality and yet cost-effective alternative to expensive and logistically complex native 3D productions.

At NAB – (South Lower Hall, Booth 5605 w/Vizrt) SterGen will be exhibiting:

Full 2D to 3D conversion:

Using a geometrical analysis of the playing field, SterGen generates a virtual camera that combined with the original 2D camera, produces a true stereoscopic 3D video in real time.

SterGen’s technology has an advantage over native 3D productions in that it can solve the “flatness” problem created in the wide angle shots (the high cameras), which constitute 60%-80% of the sports broadcast. SterGen’s use of a virtual camera allows it to change the distance between the two cameras lenses in real time, thereby increasing or decreasing the 3D effect. When dealing with the low cameras, SterGen takes into account the venue, the stands and the players, and treats these objects to provide a high quality 3D effect in the low cameras as well.

SterGen will be showing how the system works in different sports with different camera positions:

• Football (Soccer)
• Tennis
• Baseball

Production workflows supporting a variety of needs and configurations:

• Full 2D →3D conversion of venue feeds. This can be done in the comfort of the studio or anywhere else on the video path.
• Hybrid Production: SterGen’s system can be deployed in the stadium and integrated with the OB equipment. Typically the conversion is done for the high 2D cameras while native 3D is used for the close shots of the low cameras where native 3D shooting is at its best.
• Archive and highlights: Conversion of archive material as well as match day highlights to 3D (both SD and HD material)

Multi-Screen Delivery:

SterGen has the ability to address the “multiple screens” requirements and adapt the stereo parameters to the specific display screen. Different display screens such as 3D TV, PC, tablets and smartphones, require different 3D depth effect. SterGen’s system can take a single 2D feed and simultaneously produce different 3D effects as required by the different needs based on screen size and display concepts (auto-stereoscopic vs. glasses based).

SterGen will be exhibiting its 3D capabilities on the new glasses-free mobile phones for a more exciting viewing experience.

Nausea Reduction

SterGen’s Time Warp Technology has the ability to reduce the motion-sickness problem that 3D can cause to the viewer, due to its control over the 3D effect changes and movements between the different cameras angles

www.stergen.tv