Stand N4122, NAB 2012

Using the 3D Tile Format, You Can See 3D and 2D Broadcasting in a Single Channel Bandwidth

Sisvel Technology will demonstrate an entire 3D broadcasting chain, from 3D live content to video encoding and distribution, with high-resolution 3D transmissions using the 3D Tile Format that can be viewed also in 2D on a 2D TV set.

Also at Sisvel Technology’s booth, an expanded range of 3D Tile Format-compatible set-top boxes (STBs) will be shown, including Sim2’s 3DHOME DVB-T and 3DHOME DVB-S, a decoder from Giada and JUICE 3D, the new decoder from Antik Technology. Further, STB product announcements are expected later in the year.

Sisvel Technology will present a greatly expanded catalog of 3D content. This library includes the new 3D program “My 3D Guide,” a series of 24-minute guided tours of some of the world’s most beautiful locations (Las Vegas, Hanoi, Amsterdam, Berlin); specials on the Holy Shroud of Turin; the Carnival of Venice; sporting events; fashion shows; and much more (see the complete list at www.3dt.it).

3D Tile Format

In use by broadcasters in Europe and Asia, Sisvel Technology’s 3D Tile Format is a technology that offers significant advantages over current 3D transmission methods. Formatting stereoscopic images by integrating two 720p frames within a single 1080p frame, the 3D Tile Format provides better-quality images for 3D content and maintains backward compatibility, allowing viewers not equipped for 3D to view the transmission as 2D images on their HD sets. The reconstructed right and left images maintain their original 720p spatial and temporal resolution, giving viewers the full benefit of the original picture, and the transmission of both 2D and 3D can be achieved without the need for increased bandwidth.

“During European trials in 2011, the 3D Tile Format delivered greater bandwidth efficiency, better picture quality, and backwards compatibility with 2D, allowing broadcasters to serve 3D and 2D audiences on the same channel. In 2012, we will see the first broadcast use of the 3D Tile Format in the USA and Asia, and increasing momentum among STB manufacturers. NAB provides a great opportunity for you to see the format in action,” says Paolo D’Amato, CEO of Sisvel Technology.

www.sisveltechnology.com