Consumer Electronics In the third quarter of 2011, GfK retail data shows the average price of a 3D TV in China dropped by 59% compared to the same period of last year.

Improved 3D technology along with the emergence of more local brands has resulted in a fierce price war. In additional to large screen sizes, a number of manufacturers have also launched smaller 3D products which have lowered the threshold of 3D TV and expanded the consumer group.

3D-TVs will become a “must”

Due to the rapid development of the market, 3D technology will become “must” for color TV manufacturers. As the industry grows, production costs will decrease and the price of a 3D TV will soon be close to that of an LCD model, thus more affordable for consumers.

3D-CCFL (cold-cathode fluorescent lamps) and 3D-LED TVs witnessed a price decline due to the lower priced products within the upper stream panel and more mature technology. In addition, cheaper 3D-CCFL models lowered the average price of all 3D TVs.

China is heavily promoting 3D technology; production and broadcast are regarded as key elements of the country’s 12th five year plan. It is expected that the first 3D channel will be available early next year, however, content and service may not be ready by then due to technical difficulties.

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