SES has announced that it has signed a capacity agreement with High TV 3D, a worldwide 3D general entertainment channel, primarily for cable distribution. High TV 3D will be distributed via the ASTRA 23.5 degrees East orbital position (11778.00 MHz, vertical), benefiting from its optimal European footprint coverage and household reach. ASTRA 23.5 degrees East is the home of various international 3D channels such as Brava 3D, Penthouse 3D and the ASTRA 3D demo channel.
The 3D programming of High TV 3D ranges from entertainment news and travel programmes to drama, comedy, fitness and movies as well as a slate of in-house productions such as reality shows. High TV 3D will broadcast 400 hours of native 3D content during its first year and is creating more than 500 hours of quality 3D content for each year to come.
“For us as an international 3D channel, it is a major milestone to be present on Europe’s leading satellite platform, with an excellent reach and high quality performance,” says Eric Klein, CEO of High TV 3D. “We are excited to bring the very best in lifestyle and entertainment programming to an audience that embraces entertainment as the very essence of their culture.”
“The sales of 3D enabled TV sets is expected to significantly grow over the next years,” says Ferdinand Kayser, Chief Commercial Officer of SES. “The availability of compelling, high quality 3D content is of key importance to further drive the development of 3D. High TV 3D is a very valuable addition to our growing 3D line-up, and we look very much forward to a successful cooperation.”