3D Myth Busters, Friday 9 September 16:00 – 17:30, IBC Big Screen Auditorium

James Cameron and Vince Pace explode the myths about 3D. Together, they show how profitable 3D is for broadcast, and how cost-effective and easy it is to add to your existing productions–without adding new camera positions or forcing camera operators to learn new skills. CAMERON | PACE Group continues to lead the 3D revolution, thanks to its unmatched real-world experience from more than 140 worldwide sporting events, 9 concert events, and 27 feature films. Co-founders James Cameron and Vince Pace share the secrets that enable them to meet any 3D production need, from small to large.

Come see how this team is focused on the business of 3D.

www.ibc.org