From July 1st-July 3rd, SuperVision Media, as Sony’s chosen distribution partner, will deliver the Men’s Semi Finals, Women’s Finals and Men’s Finals of the 125th Wimbledon Championships live in 3D to cinemas across the globe. Exclusively available through RealD LIVE 3D technology, theatres in Europe, Asia, North America and South America will give tennis fans center court seats and a first of its kind opportunity to experience the iconic Wimbledon Championships in ultra realistic 3D.
Earlier this year, Sony and the AELTC (All England Lawn Tennis Club) announced a partnership to produce and deliver the Wimbledon Tournament in 3D in the coming years: In 2011, both Men’s Semi-Finals will be broadcast live on July 1st from 1pm BST, the Women’s Final will be broadcast on July 2nd at 2pm BST and the Men’s Final will be broadcast on July 3rd at 2pm BST.
Daniel Webber, Managing Director of SuperVision Media, the exclusive theatrical distributor for the event sees this as an important part of the alternative content market. “Watching live sport in 3D on the big screen is the next step in providing new ways to experience the world’s leading sports. For many cinemas, the project is also a technological first and in this partnership led by Sony, we have been working with industry leading 3D partners on this event such as RealD and Arqiva to help deliver the event to as wide a cinema audience as possible throughout the world.”
“Wimbledon in 3D will give audiences a unique and fully immersive tennis experience, letting them feel as if they’ve stepped inside The All England Lawn Tennis Club,” said Joseph Peixoto, President, Worldwide Cinema at RealD. “This is a truly global sporting event that will be leveraging the worldwide install base of RealD LIVE 3D broadcast technology, giving content distributors and cinemas the opportunity to deliver live 3D alternative content like the famed Wimbledon in crystal clear 3D.”