Next3D and Turner Broadcasting System, Inc. (TBS, Inc.) have expanded their collaborative alliance to include efforts to deploy 3D technology for the real-time production and streaming delivery of Live events to the emerging home 3D audience. The relationship leverages Next3D’s proprietary stereoscopic encoding technology and content delivery service to implement industry leading tools and techniques for end-to-end stereoscopic content acquisition and delivery.
“Our approach is to partner with advantaged technology companies, such as Next3D, to deliver high-quality 3D content over existing digital infrastructure,” said Jim McCaffrey, Executive Vice President, Operations & Strategy Chief Strategy Officer Turner Broadcasting System, Inc. “Next3D has demonstrated to us that its compression technology addresses some of the major challenges to delivering 3D content.”
“Next3D technology preserves and enhances image quality, producing a theater-like experience, the way 3D in the home should be,” said Steve Heyer, Chairman of Next3D. “Partnering with Turner to deliver Live events in vibrant High-Definition 3D is an important vote of confidence for us.”
Unlike current 3DTV broadcasting methods, which squeeze the 3D image into a single 2D image frame, Next3D’s patent-pending technology enables stereoscopic 3D video encoding and delivery in full high-definition 1080p. Reducing the amount of data to deliver a high definition 3D image by up to 75%, Next3D encoding reduces the bandwidth needed for home-delivery without sacrificing image quality. The ground-breaking technology also retains and enhances image details, critical to pristine 3D HD.
Next3D demonstrated its advances in 3D technology at NAB 2011 in Las Vegas.