Eutelsat has been awarded a ‘Crystal Antenna of the World of Media’ for spearheading Poland’s first live satellite transmission in 3D for CANAL+ Cyfrowy, operator of the Cyfra+, premium TV platform in Poland. The Award was announced at the Great Gala Award ceremony, held in Warsaw on 23 March during the annual Telecommunication and Media World Symposium that assembles Poland’s leading telecommunications and media market players.
The Crystal Award recognises Eutelsat’s achievement in May 2010 of live satellite broadcasting in 3D of a football match between Wisla Krakow and Odra Wodzislaw. The match was uplinked by Eutelsat to the HOT BIRD™ video neighbourhood and made available to Cyfra+ subscribers equipped with an HD decoder and a 3D display via the CANAL + 3D test channel. Eutelsat was supported for the event by DBW Communication for the filming and by the specialist provider Opensky.
Andrew Wallace, Eutelsat Chief Commercial Officer welcomed the Award: “We are delighted to have delivered this first 3D broadcast for Cyfra+, and for this effort to be recognized by Poland’s media professionals. This Crystal Antenna of the World of Media Award inspires us to continue to work at pushing back the boundaries of satellite communications to offer users an ever enhanced viewing experience”.
Eutelsat has been a pioneer satellite player for 3D in Europe, partnering with broadcasters, service providers and display manufacturers to showcase the potential of stereoscopic viewing for Direct-to-Home reception and for exceptional events shown on large screens in cinemas and public locations. More than 550 cinemas across Europe, including 16 in Poland, are part of a network developed by Eutelsat to offer viewers the opportunity for full 3D immersion in exceptional sports and cultural events.