Motion Picture Exhibitors Ramp RealD 3D Installations in Anticipation of Summer Movie Lineup
RealD Inc. (NYSE: RLD), a leading global licensor of 3D technologies, today announced that the company has surpassed 15,000 installations of its 3D Cinema System at motion picture theatres worldwide. The industry’s largest 3D cinema platform, installations as of March 25, 2011, include approximately 8,600 domestic (United States and Canada) RealD-enabled screens across approximately 2,300 locations and approximately 6,500 international RealD-enabled screens across approximately 2,150 locations. This represents a 182% increase in the company’s installed base in the last 12 months and a 33% increase during the quarter ending March 25, 2011. To-date, over 430 million moviegoers have experienced a feature film in RealD 3D.
“Just over five years ago, RealD introduced digital 3D on about 100 screens, and today we have over 15,000 installations including the top 15 exhibition groups in the world using RealD technology to power their 3D cinema experience,” said Michael V. Lewis, Chairman and CEO of RealD. “This summer’s film slate combined with our growing installation base gives us confidence that more moviegoers around the world will have a chance to experience these highly anticipated films in crisp, clear, fully immersive RealD 3D.”
The 2011 summer film season begins in May with Thor (Paramount) and Pirates of the Caribbean: On Stranger Tides (Disney), and will feature titles including Kung Fu Panda 2 (DreamWorks Animation), Green Lantern (Warner Bros.), Cars 2 (Disney/PIXAR), Transformers: Dark of the Moon (Paramount), Harry Potter and the Deathly Hallows: Part 2 (Warner Bros.), Captain America: The First Avenger (Paramount), Smurfs in 3D (Sony Pictures), and more.
“We continue to see high demand from exhibitors worldwide with many moving toward equipping 40%-50% of their auditoriums with RealD 3D technology,” said Joseph Peixoto, President, Worldwide Cinema at RealD. “We’re especially pleased with our continued growth internationally where our 2,100 RealD installations during the last quarter increased our installed base of international screens by nearly 50% in the three-month period alone.”
The award-winning RealD Cinema System is the world’s most widely used digital 3D projection technology. Capable of delivering twice the light of competing systems, RealD 3D can be projected onto screens up to 82 feet (25 meters) wide using a single digital cinema projector.