XPAND, the international leader in 3D Digital experiences and technology platforms, today announced they’ve entered a five year exclusive deal with Eurasia Cinemas, 88% shareholder of AFM Cinemas, Turkey’s only publicly held entertainment company and cinema mogul, owning and operating approximately 176 screens in ten cities. Spanning two continents across Europe and Asian side of the Bosporus, the prestigious group is widely known for their innovative and progressive cinemas expansion.
The agreement, which calls for more than 15 screens initially, is in association with Eurasia Cinemas B.V., part of an alliance with A1 Group (subsidiary of Alfa Group Consortium), one of Russia’s largest privately owned financial firms, which include all 13 Kronverk locations with 80 screens across the region. Combining the prosperity of Russia and Turkey, this powerful cinema circuit has plans for further development across several territories and their approach to cinema enterprise is just the beginning of several phases to strengthen and maintain their leading position in the industry.
XPAND has taken a commanding lead throughout Europe in the 3D technology race by delivering superior stereoscopic active technology, which envelopes a highly sophisticated infrared 3D system, and is the core of many developing 3D platforms under the brand of XPAND products. Delivering reliable Active Glasses technology, images on the screen achieve 3D intensity with flicker free realism. As the most adaptive and utilitarian system on the market, the Eurasia Cinema B.V. partnership further confirms the commitment to the guest experience.
“This is our most exciting new partnership and has validated our brand-worthy reputation with such an esteemed and cutting-edge circuit,” says Maria Costeira, CEO of XPAND. “It’s an extreme honor to be working with AFM, Eurasia and Kronverk Cinemas and we look forward to our long-term relationship in the 3D global movement. Our respective companies share the same philosophy as visionaries and accurately depicts our common goals.”
AFM Cinemas has consistently been at the forefront of the cinema business in Turkey for over 40 years. “Eurasia Cinemas will continue its cutting-edge presence with exclusive partners like IMAX deliver only the best to our audiences, so we’re honored to be associated with XPAND to develop our screens in digital 3D, which we’ve determined is the correct approach in providing high quality solutions,” says Fatos Kiziltas, COO of Eurasia Cinemas. “We want to reinforce our leadership position in the region from Turkey to Russia with our selected partners and we’re very pleased to start adding XPAND 3D auditoriums commencing with two of our cinemas in Moscow and St. Petersburg, believing this will drive incremental economic returns at these locations. We look forward to offering moviegoers in our cinemas across Turkey, Russia and all other countries the excellence of XPAND’s 3D digital experience and are very excited about the beginning of a long-term cooperation with XPAND.”
Eurasia Cinemas B.V. and XPAND will present the most optimal 3D experience to their audiences, supported by a host of newly produced Hollywood and independent studios content, becoming the latest trend in 3D movie-going entertainment. Further enhancing the XPAND experience, the company will introduce this Fall/Winter, their newly designed glasses that are both sleek and contemporary and will house additional technology devices that will provide every exhibitor a long-life and cost-effective 3D product.