Technicolor (Euronext Paris: TCH; NYSE: TCH) today announced it has signed an agreement with CINE PROJECT, a market-leading distributor and installer of analog and digital cinema equipment, to bring innovative solutions and pricing to the market and ignite the demand for Technicolor 3D in Germany, Austria and Switzerland.
“We’re excited to launch Technicolor 3D in these new markets,” said Joe Berchtold, president of Technicolor’s Creative Services division. “We have a very affordable technology solution that helps to bridge the gap to solve the current shortage of digital 3D screens, and bring 3D to audiences in International markets of all sizes.”
Currently, Technicolor 3D has installed more than 500 screens internationally and released 15 titles from major motion picture studios. Studios supporting the Technicolor 3D format include Paramount, Warner Bros, DreamWorks Animation, Universal, The Weinstein Company, Lionsgate Films, Summit and Relativity Media. Forthcoming movies expected to be available in Technicolor 3D include: Drive Angry (Summit), Thor (Paramount), Kung Fu Panda (Paramount/DreamWorks), Green Lantern (Warner Bros.), Transformers Dark of the Moon (Paramount) and Harry Potter 7: Part II (Warner Bros).
Technicolor 3D employs a proprietary system that generates a high quality 3D image on standard 35 mm film and leverages the existing 35mm film projectors in use today by many U.S. and international theatres. A patent-pending lens system splits the left and right eye images as the film runs through the projector and delivers a 3D image onto a silver screen. The solution works with low cost circular polarized disposable 3D glasses – identical to those used for digital 3D – to translate the film’s content into an image that is perceived by the viewer as being three-dimensional. The silver screen can be used for the projection of both Technicolor 3D as well as traditional 2D content.
Technicolor 3D is available now in the United States, Canada, Germany, Austria, Switzerland, United Kingdom, Spain, Italy, Japan, Latin America and throughout the Asia-Pacific Region at a fraction of the cost of a digital 3D system.