Industry Expert to Focus on Problem-solving and Advisory Services to Facilitate Cost Effective Live-Action 3D Production
In response to the fast-growing and oft times confusing 3D production needs in television and film, industry expert Angela Wilson Gyetvan has launched Digital Whisper. The professional services consulting company aims to provide better clarity, options and recommendations for companies either planning to enter the industry, shoot in stereoscopic 3D, or looking for guidance and insight for the best and most up-to-date resources and technologies within the 3D world.
Despite the incredible growth seen in the 3D industry over the last few years, there has never been a central unaffiliated resource for 3D knowledge and go-to-market strategies for both large and small scale producers of 3D content.
“As with all things new, 3D production has a steep learning curve. Digital Whisper works with all stakeholders at all levels to give them the best solutions for their problems,” said Gyetvan. “We are here to help navigate the back country; identify the necessary resources, and bring all creative visions to life — on time, and on budget — whether it’s a feature film, high-profile football match, or brand-new 3D network. My new shop will focus on tracking and assessing the whisperings and wisdom in the world of 3D entertainment.”
As with every emerging medium, there is a lot of experimentation going on, and a lot of misinformation in the marketplace. The most pervasive myth is the insistence that there is only one “right” way to produce and distribute 3D entertainment. Standards are still emerging and there is confusion due to the myriad of cameras, workflows and distribution paths.
Gyetvan previously served as Vice President, Sales and Marketing for 3ality Digital, the leading developer of enabling technologies for 3D entertainment, and a company that has been instrumental in many 3D firsts: U2 3D, the concert film; groundbreaking live 3D sports and concert broadcasts with the NFL, NHL, BSkyB, Sony and AEG; scripted television shows; the first national 3D television commercial and many feature films.
Prior to 3ality Digital, Gyetvan launched and built companies in multiple industries, including digital media, video-games, e-commerce and consumer products. She has held executive positions with Revver, Electronic Arts, Broderbund Software, Four Seasons Hotels and Resorts and Food.com.