Tron: Legacy Launches Samsung’s Appointment as BFI Official 3D Partner
Samsung Electronics UK has kicked off the first in a series of 3D film screenings with Tron: Legacy at the BFI IMAX as part of Samsung and the BFI’s year long partnership.
The series will showcase one 3D blockbuster per month for the duration of the partnership, creating an impressive and memorable experience for UK film goers. Not only will people get to watch their film of choice on the largest IMAX screen in the UK, they’ll have the added benefit that the screen will be brought to life via 3D technology.
Amanda Nevill Director, BFI comments: “Last year was a triumph for 3D films and, with the biggest screen in the UK, BFI IMAX showcases 3D in all its glory like nowhere else. Samsung are pioneers in the field of 3D TV and we are very pleased to be partnering with them over the coming year.
Titles recently announced as IMAX 3D include:
· Mars Needs Mums
· Pirates of the Caribbean: On Stranger Tides
· Cars 2
· Harry Potter and the Deathly Hallows, Part 2
What’s more, cinema goers can also get a taste of 3D prior to the screening of their film, simply by donning a pair of 3D glasses and watching one of the Samsung 3D TVs in the IMAX lobby. Meaning the BFI IMAX is now the first commercial venue in the UK to feature 3D TVs for public use.
Andy Griffiths, Vice President, Consumer Electronics, Samsung UK continues: “We’re delighted to be the official 3D partner of the BFI – the home of British cinema.”
“The partnership brings together two organisations who believe in the importance of the audience’s experience of film. Through the IMAX, 3D has been at the heart of the BFI’s offering for many years and at Samsung, we pride ourselves on being the first to bring 3D TV to the UK consumer. The 3D cinematic experience people enjoy at the BFI’s IMAX can now be enjoyed at home.”
The series of 3D screenings will run between January 2011 until September 2011.