The beautiful island of Jamaica is set to star in the world’s first destination video filmed entirely in 3D. The film has been created by eXposure4 Ltd, in partnership with the Jamaica Tourist Board, and is to be launched nationwide on 16th January 2011.
This exciting project has been in the pipeline since January 2010, and has proven to be an incredibly challenging and rewarding project for all involved. Using advanced techniques and cutting edge technology, the eXposure4 crew spent three weeks travelling across Jamaica to capture the island’s stunning scenery and culture in 3D film. Each scene was filmed with two synchronised cameras mounted on a specialised 3D double camera rig, before being edited together to create a unique visual masterpiece.
The storyline of the film spans one day in Jamaica, following the flight of the island’s national bird, the Doctor Bird, from sunrise to nightfall and beyond. En route, viewers will be treated to incredible 3D footage, bringing the iconic sights of Jamaica to life like never before. From swimming with horses, to thrill seekers zip-lining, to bobsledding through the rainforest, viewers will be transported to the very heart of this diverse and adventurous Caribbean island for an unforgettable journey.
John Lynch, Jamaica’s Director of Tourism, says “Jamaica is the first destination in the world to embrace this technology in its entirety, and the results are visually stunning. This film really gives people around the world a chance to see Jamaica in ‘a new dimension’.”
While viewers will need to use standard red and cyan glasses to fully enjoy the destination film, it has been released in anaglyph 3D, which means it can be watched on any screen or laptop. The film will also be aired in private viewings and some cinemas around the world in polarised 3D, which requires special screens. This was a conscious decision taken by the eXposure4 team and Jamaica Tourist Board to ensure the widest possible audience enjoyment. The film will be accessible across multi-viewing platforms, including home televisions, laptops and computers, and even mobile phones. Viewers will be able to apply online for free, Jamaica-branded 3D glasses, which will be shipped to them anywhere in the world. The destination video will be available on the internet through www.VisitJamaica.com and viewers can also request copies on a flexi DVD.
A fulfilment system for 3D glasses and DVDs has been developed by mybookingrewards.com to support the project and to provide a platform for valuable data capture for Jamaica Tourist Board.
Darren Pearson, Managing Director of eXposure4 Ltd, explains “When we decided to move into the world of 3D filming, we looked for a positively progressive destination partner who would offer a global appeal and diversity as well as embracing the opportunity to show them in ‘a new dimension.’ We have enjoyed a mutually rewarding relationship with Jamaica Tourist Board for some time and welcomed their input on how this project would not only work aesthetically to showcase the destination, but commercially, to drive business. Jamaica was the perfect destination to bring to life in 3D.”
The first edit of the film is three and a half minutes long, and is shot to music custom composed by Mykaell Riley, founder of the Reggae Philharmonic Orchestra, ensuring it is suitable for a global audience without the need for translation or subtitles. A second, shorter version of around 30 – 45 seconds has also been created, which will be adapted for cinema screens around the world.
The 3D destination video of Jamaica has premiered in all major international markets, including the UK and will be available globally through www.VisitJamaica.com post 16th January 2011.