Provision Interactive Technologies, Inc. (“Provision”), a subsidiary of Provision Holding /quotes/comstock/11k!pvho.e (PVHO 0.08, +0.01, +11.11%) , announced today that it has enhanced the capability of its 3D holographic display platform to be fully interactive with Mobile Mouse, an Apple iPhone application.
With an enabled Provision 3D holographic display located inside retail grocery stores, consumers can instantly transform their iPhone or iPod touch into an air mouse and wireless interface. They will be able to interact with floating 3D holograms by ‘clicking’ to get more information, print a coupon, see the product from another viewpoint, or learn more about 3D from Provision’s 3D Rewards Center.
“Provision is always working on innovative ways to improve our 3D holographic technology and making it interactive was just our first step. Allowing consumers to interact with our holograms through a mobile device was always part of our plan and with Mobile Mouse it is now possible,” says Curt Thornton, President and CEO of Provision. “We want to connect our advertisers and brands directly to the consumer, both emotionally and physically, and with this iPhone app we’ve found a great platform to do that.”
The app uses the built in accelerometer to translate a person’s hand motions into mouse movements on the 3D hologram. Using a cutting-edge application notification system, the iPhone knows what applications are running at any time and shows the appropriate keys for that program, providing the consumer with a single screen for controlling the 3D hologram inside the store.
Provision is beginning the development of its own Smartphone application due to be released in 2011.