Hello [FIRSTNAME]

Let's start with the important stuff - would you like to win a copy of Adobe Creative Suite 5.5 Production Premium? If you would and your name does not appear above, then you need to complete our newsletter registration form. If this newsletter greets you by name, then you will be entered into the prize draw at the end of September 2011 automatically.

With just over three weeks to go before IBC 2011 opens at the RAI in Amsterdam, our inbox is overflowing with news about what will be on display. If you want a preview, bookmark our 3D @ IBC 2011 Spotlight, as we have a lot to add in the run up to the show. If you're exhibiting stereo 3D products or services, send us your show news NOW! You can still register online to attend but the deadline for early-bird registration giving free entry to the exhibition and discounts on the conference ends tomorrow - the 17 August. If you attend, we look forward to meeting you - please visit us at stand 17 in 'media alley' to find out how you can get your projects and news included in 3Droundabout.

Finally, I would like to welcome Adobe as a new sponsor. We are able to provide free access to 3Droundabout thanks to the support of sponsors and advertisers - so please take a look at what they have to offer. And if you would like to join them, please request our rate card.

-Stella Plumbridge, Publisher

This month our articles are kicked off by Richard LaBerge of SENSIO Technologies, who argues that taking a multi-platform approach to Live 3D can bridge the gap between cost-intensive trials and revenue-generating full-scale deployment.
 
Steve Shaw of Light Illusion begins his fabulous seven-part series on the basics of shooting S3D, with some rules and terminology. Have a pair of red/cyan glasses handy for Part 2!
 
Our opinion piece this month looks at the responses from consumers and professionals to the BBC's Wimbledon tennis coverage. This is followed by a superb explanation by Jason Coles of Can Communicate, on the camera setups and production workflow for the Wimbledon 3D coverage. And don't miss our Wimbledon in 3D Spotlight for more detail on what was involved in this landmark broadcast.
 
Chris Chinnock of Insight Media makes the case for autostereoscopic 3D digital signage, while Panasonic's Markus Naegele talks us through some basic choices for shooting S3D, and explains the advantages of Panasonic S3D cameras. Our Growing Business column is hosted by Jason Deadrich of Fordela Corporation, who explains how the cloud can be used to monetise and deliver 3D content. And finally, we have a show preview of S3D activities at IBC 2011. Enjoy!

-Yasmin Hashmi, Managing Editor