Hello [FIRSTNAME]

Welcome to the inaugural 3Droundabout newsletter!

This newsletter is an accompaniment to 3Droundabout - a new online trade magazine for stereoscopic 3D content creation, delivery and display, focusing on the EMEA region. It covers any application that requires professionally-produced 3D content or professional installation, including broadcast, theatrical film, digital cinema, education, digital signage, simulations, themed attractions, live events, business presentations, gaming and home cinema.

I am delighted to be introducing a magazine to a new industry with so much goodwill and enthusiasm! This is a growing community with a lot to discover and learn, and many 'firsts' yet to achieve. 3Droundabout's mission is to educate, inform and help the industry grow - to make sense of the vast amount of information out there, and to be your number one resource for all things S3D!

If this copy doesn't greet you by name, please complete our registration form to ensure that you continue to receive a free subscription, and if you think it would be useful to a colleague, then please forward it. We will normally send this newsletter out once a month, but you can keep up to date with content as it is added to the site by following us on Twitter, LinkedIn and Facebook, or by subscribing to our RSS feed.

Finally, I would like to thank our new sponsors - Grass Valley and Sisvel Technology. We are able to provide free access to 3Droundabout thanks to the support of sponsors and advertisers - so please take a look at what they have to offer. And if you would like to join them, please request our rate card.

-Stella Plumbridge, Publisher

A warm welcome from the Editor! In this first issue of the 3Droundabout newsletter you will find a range of articles covering technical and business issues concerning stereoscopic 3D (S3D).

We've been populating the site for over 6 months now, so in addition to this newsletter, there is a wealth of content to discover at the site. Dive in and do let us know if you have something to contribute - whether it's a technical or business article, a case study of an application, or news. You can also comment on any of the articles or news at the site.

This month's articles have a focus on TV, and start with an overview of the 3D Tile Format, which is a way of broadcasting 3DTV using existing 2D infrastructure. Meanwhile, for a world where it is not mandatory to use an existing set-top box, David Wood of the EBU suggests ideas of what Phase 2 of the DVB 3DTV standard could include. Take part in our poll on whether 3D is dead, dying or just growing up in this month's Opinion piece. Our first case study is by Abraham Joffe of Untitled Film Works, who shot the world's first 3D wedding video. We have a show report for the Dimension 3 event in Paris, and a write-up of the world's first public screening of football on an AS3D screen. Torsten Hoffmann of Global Media Consult looks at sourcing 3D content for broadcast and VOD, and finally, we have a round up of recent market research on S3D TV and film. Enjoy!

-Yasmin Hashmi, Managing Editor