BBC Suspends 3D Programming Indefintely

The BBC is to suspend 3D programming for an indefinite period due to a “lack of public appetite” for the technology.

Kim Shillinglaw, the BBC’s head of 3D, said it has “not taken off” with audiences who find it “quite hassly”.

The BBC began a two-year 3D trial in 2011, broadcasting several shows and events in 3D, including the Olympic Games and Strictly Come Dancing.

A Doctor Who anniversary special in November will be among the final shows televised in 3D as part of the trial.

Half of the estimated 1.5 million households in the UK with a 3D-enabled television watched last summer’s Olympics opening ceremony in 3D.

The BBC said 3D viewing figures for the Queen’s Christmas Message and the children’s drama Mr Stink were “even more disappointing”, with just 5% of potential viewers tuning in over the Christmas period.

www.bbc.co.uk

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