Forty Percent More Total Light Than a Standard Silver Screen with More Uniform Brightness in 2D and 3D
RealD Inc. (NYSE: RLD) announced today the introduction of Precision White Screen technology for cinema projection, combining 2D white screen performance with the ability to project polarized 3D images. Designed to deliver enhanced 2D and 3D presentations with wide viewing angles similar to white screens of equivalent gain, Precision White Screen technology features edges 4 to 5 times brighter than a standard silver screen. The improved screen efficiency results in 40% more total light coming off the screen, providing more uniform brightness than a standard silver screen. Precision White Screens also feature a smooth, white surface which generates better image contrast for improved image quality in 2D and 3D.
Precision White Screen technology is expected to be available exclusively to exhibitors, production and post-production facilities utilizing RealD 3D Cinema Systems initially through Ballantyne Strong’s (NYSE MKT: BTN) Strong-MDI. Additional details on price and availability are to be announced.
“Precision White Screen technology delivers high quality 2D and 3D images with better brightness uniformity for an exceptional image on screen. With up to a forty degree half gain angle, optimal reflection performance can be designed for individual auditoriums depending on screen size and curvature; high gain for extra brightness or broader distribution of light for wider viewing angles,” said Joe Peixoto, President, Worldwide Cinema at RealD.
“Coupling RealD’s industry expertise with Strong-MDI’s state-of-the-art screen engineering and manufacturing capabilities has created an exciting advancement in cinema screens as the Precision White Screen technology delivers a bright, uniform picture that is ideal for premium viewing of both 2D and 3D content. We look forward to marketing screens utilizing RealD’s Precision White Screen technology under our High White brand beginning immediately,” said Chris Stark, COO of Ballantyne Strong.
RealD Precision White Screen technology will be demonstrated at multiple events at CinemaCon, taking place April 15-18 in Las Vegas, Nevada. On Wednesday, April 17th Precision White Screens will be used at the Filmmakers’ Roundtable and Luncheon taking place in the Octavius Ballroom-Promenade Level from 12:45 PM – 2:30 PM. Additionally, a product
presentation and performance demonstration will be held on Thursday, April 18th beginning at 8:50 AM at the AMC Town Square located at 6587 Las Vegas Boulevard South. Shuttle service to the presentation will be available from the Caesars Palace bus pick-up area beginning at 8:10 AM.
RealD Precision White Screens installed in select test locations received endorsements, including:
“For most of the past decade, RealD has been a great innovator dedicated to delivering the highest quality movie going experience. They’ve now raised the bar even higher with the introduction of Precision White Screen technology. Once again, the winners will be audiences and exhibitors alike,” said Jeffrey Katzenberg, Chief Executive Officer of DreamWorks Animation which has a Precision White Screen installed in their Campanile Theater.
“The RealD Precision White screen allows for a brilliant presentation with very even brightness and smooth texture to the image. It is simply the best 3D I have seen. And 2D presentations on this surface have a forceful visual impact when compared to a silver screen. Combined with the RealD XL’s high light output, this screen provides the best 3D cinema presentation available today,” said Ian Bidgood, Technical Director – Digital Intermediate, Park Road Post Production which utilized a Precision White Screen for the world premiere of The Hobbit: An Unexpected Journey.
“RealD’s Precision White Screen is a great step forward in screen technology. It is now the centerpiece of our new “MuviXL” experience in Thousand Oaks, California, and soon to be in Chicago and South Florida. Guests, wherever they sat in the auditorium, have offered praise for a perceptibly clearer, brighter 3D image that seemed to float off the screen,” said Neil F. Bretan, President and Chief Executive Officer of Muvico Theaters.
“Finally, a screen for great looking 3D that respects the quality needed for white screen 2D presentations. As a replacement for high gain white screens and for polarized 3D shows, the Precision White Screen product fills the need for both,” said Chapin Cutler, President and Principal, Boston Light & Sound, Inc.