At NAB Show® 2013, Dolby Laboratories, Inc. (NYSE:DLB) and Royal Philips Electronics (NYSE: PHG; AEX: PHI) in association with CAMERON | PACE Group (CPG) announced that they have signed an agreement to integrate the Dolby® 3D format into CPG’s 3D video content production workflow and to collaborate on the use of the Dolby 3D format. All parties believe that glasses-free 3D presentation in the home can be improved by delivering premium-quality autostereoscopic 3D content using the Dolby 3D format.
Dolby will showcase CPG’s 3D content in its booth at NAB Show 2013 (booth SU1702) as part of its demonstration of Dolby 3D technology from postproduction through distribution to playback.
Led by founders James Cameron and Vince Pace, CPG is advancing 3D through the development of products, solutions, and creative tools for use across all media channels. Supporting networks, studios, broadcasters, filmmakers, and creative teams globally, the company has considerable expertise that helps content producers realize the full potential of 3D as a new, immersive, and powerful storytelling medium. CPG-supported films and broadcasts have won numerous Oscars® and Emmys® for both technical and creative achievements, including three Best Cinematography Oscars in four years.
“James Cameron broke new ground in entertainment with his use of 3D in film, but it’s been a challenge to bring his vision to the home and to smartphones and tablets,” said Vince Pace, Founder and Cochairman, CPG. “The Dolby 3D format gives filmmakers the means to bring an artistic vision through production and distribution all the way to presentation, while delivering what we believe to be the best possible 3D experience to consumers—without the need for special glasses.”
Roland Vlaicu, Senior Director, Broadcast Imaging, Dolby Laboratories, said, “James Cameron and Vince Pace’s artistic and technological vision make CPG a great partner in our quest to make glasses-free 3D successful for creative professionals, broadcast networks, consumer electronics manufacturers, and ultimately for consumers.”
Dolby 3D is a comprehensive suite of technologies for the creation, delivery, and playback of glasses-free 3D content, producing autostereoscopic images with lifelike realism. In addition to eliminating the need for glasses, Dolby 3D has no narrow “sweet spot,” so viewers can enjoy the sharpest images, regardless of where they sit.
“Dolby and Philips are committed to taking the 3D experience to the next level, so we are very pleased to be working with CPG to jointly promote a technology that will transform the way 3D content is consumed all over the world and to introduce a new way for the creative community to tell the story,” said Guido Voltolina, General Manager of the joint project.