Fashion brand United Nude has unveiled a head-turning 3D Holographic Projection installation at its flagship store in Covent Garden, London. The stunning 3D display has been produced and installed by Stereoscape, working in collaboration with NEC Display Solutions.
NEC Display Solutions supplied the video projection technology, which is at the heart of Stereoscape’s holographic system.
The 3D holographic projection features a life size model in a futuristic but fairy like setting, dressed in fashion by United Nude and Iris Van Herpen.
The collaboration is part of Stereoscape’s on-going mission to bring 3D closer to fashion advertising and marketing. Stereoscape provides 3D production services, 3D holographic projection installations and glasses-free 3D screen solutions for in-store display, events and brand communications. With teams in London, Helsinki, Stockholm and St Petersburg, the company serves clients globally.
United Nude launched in 2003 with the Möbius shoe. Ever since, it has established itself as an iconic brand at the intersection of design and fashion. United Nude products are about clear concepts, elegance and innovation. Founded by Rem D. Koolhaas and Galahad Clark, the company has grown into a worldwide team of creative minds-a hub of interaction between architects, designers, editors, photographers and artists. The brand is distributed in over 40 countries with flagship stores in Amsterdam, New York, London and Seoul.
Farzad Ghadiali, Store Manager at United Nude, Covent Garden comments ‘A fab job! Futuristic and professional, it’s just amazing! This installation has exceeded our expectations. In addition, the team have been excellent, it is an absolute pleasure working with Stereoscape’.
Stereoscape’s Sales Director, Richard Simon, comments “Stereoscape is capable of delivering stunning 3D visual experiences using a blend of 3D and holographic techniques for point-of-sale and event uses, perfect for the fashion industry. The life-sized holograms are an integral part of this offering and we are thrilled to work with United Nude in this exciting project”.
“This is a very exciting project. The mysterious yet elegant 3D holographic projection paints the United Nude brand image perfectly” says Rita Ruparelia, PR & Marketing Manager at Stereoscape.
The 3D Holographic Projection is on show until 26th February 2013 at the United Nude Flagship store in Covent Garden, London.
United Nude Flagship Store, London,
3 Floral Street, Covent Garden,
Monday to Saturday 10.30am -7.30pm
Sunday 12pm -6pm