Warner Bros. Pictures, Travel Plaza TV, Vanilla Fire Productions, Partner for World’s First 3D “Without Glasses” Ad Campaign
Campaign Kicks Off With Bryan Singer’s “Jack the Giant Slayer,” Followed by “Warner Bros. Pictures and Legendary Pictures Pacific Rim from Director Guillermo del Toro”
Warner Bros. Pictures, in partnership with Travel Plaza TV and Vanilla Fire Productions, is leading the way in 21st-century movie marketing with the industry’s first 3D advertising campaign. For the upcoming action adventure “Jack the Giant Slayer,” the studio will debut a dynamic 3D film trailer that will air on the Travel Plaza TV network in hundreds of Pilot and Flying J locations, and other travel centers nationally.
Travel Plaza TV boasts a network of more than 300 locations with high definition 3D “glasses free” televisions. The “glasses free” technology allows the artwork to virtually jump out of the 3D TV, creating engaging content for consumers. During the 30-day Travel Plaza TV campaign, beginning March 1, 2013, nearly 30 million travel plaza customers will be exposed to the film trailer.
The second film on the Travel Plaza TV schedule will be the epic science fiction action adventure “Pacific Rim.” The campaign will launch nationally in June for the film, which is due in theaters July 12, 2013.
“We are extremely excited about this new partnership with Warner Bros. and believe that this is the future of not only movie advertising, but all advertising,” said Bill Botte , CEO of Travel Plaza TV. “We are here to support Warner Bros. 3D films and are hoping to forge a long-term relationship.”
Founder of Vanilla Fire Productions, Steven Barber , says, “When I first saw this technology, as a filmmaker, I was blown away. I can’t imagine not advertising in 3D going into the future. This will be part of every media play in the country by 2014.”