3D Film Mart, a growing market which demonstrates the strong interest of European Cinema professionals for S-3D.
The second edition of 3D Film Mart took place on 4 & 5 December 2012 in Liège (Belgium) and was a success. More than 100 people attended the Market, nearly double the numbers anticipated! Producers, researchers, distributors, and investors from all over the world met there in order to do business in 3D.
During the Market, 20 projects were pitched: 3 of them were nominated:
Leonardo da Vinci from Camera Lucida production (France)
Category: Cinema documentary
Length: 40’ / 75’
Language: French / English
Production: Camera Lucida productions
Contact: François Bertrand
Tel: +33 (0)1 49 29 51 90
An extraordinary immersion in the incredible world of the most creative mind in human history: engineer, scientist and artist. A 3-Dimensional discovery on a giant screen, from sketches of his inventions to his paintings which are universally considered as masterpieces in the history of Art.
Richard the Stork from Memari and Knudsen & Streuber Medienmanufaktur (Norway/Germany)
Category: Stereoscopic 3D
Country: Germany, Norway,
Production: Richard the Stork GbR
(Memari and Knudsen
&StreuberMedienmanufaktur GmbH GbR
Contacts: Kristine Knudsen
Tel: +49 151 6280 4681
Richard, an orphaned sparrow raised by storks, proudly believes he is a stork too. When it’s time to migrate to Africa, his true identity is revealed. The storks must leave without him, knowing he would not survive the long, dangerous flight. Deeply hurt, Richard decides to follow them, determined to prove what a great stork he is! He finds a companion in Olga, an eccentric owl with a heart of gold, and Kiki, an acrophobic, Disco-loving parakeet.
These three misfits flock together and find their own way through Europe, hitchhiking and travelling by bus, train and boat.
With every hop of the turbulent journey to Africa, Richard gradually discovers the advantages of being a sparrow and learns to embrace both sides of his identity.
Calcio Storico from Cow Prod (France)
Production: Cow Prod
Contact: Michael Caranicolas
Tel: +33 (0)1 53 75 01 67
Once a year, the four historical suburbs of Florence, Italy, meet in what they like to call “the origins of football”: 27 players on each side, and virtually no restrictions on how to stop an opponent. The sand, the crowd and the blood, in the heart of Italy, smell like the spirit of ancient gladiators. In the fight, social barriers explode. High society aristocrats and ex-convicts become more than friends. Players share with us the importance of the brotherhood, their passion for their city, the pride of their suburb. Blood, tears and honour are what make the universe of Calcio Storico so unique and fascinating.
The clear Winner of this edition is Calcio Storico from Michael Caranicolas. As he mentioned during his acceptance speech: “we came with an Idea and returned with a Film”, as well as a 3000€ prize!
3D FM 2013: a step forward
Pierre Collin, the CEO of TWIST (Cluster of the Walloon audiovisual, multimedia and digital technologies domain), decided that he would need three years to bring this 3D market to maturity. Next year, the market will focus on the projects themselves, ensuring that the producers are fully prepared, potentially with the help of dedicated workshops. Pierre Collin wants to improve the assistance that will be given to producers both for the technique and the quality of the stories.
The 3D market continues to grow
Currently, a household’s 3D expenditure represents 2.5% of the entire media budget (cinema, TV, DVD, etc). By far, Cinema represents the biggest part of this expenditure. However, households are buying more and more screens likely to distribute 3D, and the figures for the two following years confirm this tendency.
At the end of 2011, 9.9m households in key international* markets have been BD3D (Blue-ray Disc 3D) enabled. By 2016, this will have risen to 42.4m (14% of total TV Households), compared to 21% in the US at the same time, mostly driven by a higher number of TVs per home, according to Tom Morrod, Director, consumer & media technology from IHS Electronics & Media.