ASSIMILATE Store Offers Rental Options for SCRATCH and SCRATCH Lab

New Rentals Deliver Ultimate Financial Flexibility to Today’s Adaptable Workforce

ASSIMILATE, the leading global provider of DI and dailies tools for digital cinema, episodic television, commercials and spot workflows, announced today that the ASSIMILATE Store™ now provides on-set professionals and DI artists the option to rent its SCRATCH® and SCRATCH Lab® software for as little as a day, or as long as three months. These new rental options allow artists to pay for SCRATCH and Lab only when they need it- offering incredible financial flexibility as they face constantly evolving production and post-production landscapes. The ASSIMILATE Store is a unique on-line marketplace to discover, evaluate, and purchase SCRATCH, SCRATCH Lab, third-party software and selected hardware accessories.

“SCRATCH Lab drove innovation into the production dailies world because it was the first product that delivered all the power and flexibility of a world-class dailies system at a price on-set professionals could afford,” said Steve Bannerman, VP of Marketing at ASSIMILATE. “And today we’re raising the bar yet again. SCRATCH Lab is the first production dailies product to offer true pay-as-you-use rental options that are available online anytime, anywhere. It can’t just be about product speeds and feeds anymore. It has to be about fitting the new way on-set professionals work- making them more productive and helping them make money.”

SCRATCH and SCRATCH Lab Rental Options

Effective immediately, The ASSIMILATE Store offers innovative rental options for both SCRATCH and SCRATCH Lab that allow artists to pay for the software only when they need to use it. Artists are now able to activate their SCRATCH or SCRATCH Lab license for one day, one week, one month, or 3 months. Pricing for rental license activation is as follows (all prices are USD and include maintenance and support during the activation period):

1 Day – $50 1 Day – $150
1 Week – $250 1 Week – $800
1 Month – $650 1 Month – $2,100
3 Months – $1,800 3 Months – $6,000

The new rental options are only available through the ASSIMLATE Store with a major credit card or PayPal account. In addition, all rental customers are now able to view, manage and extend their licenses through the new My ASSIMILATE online portal.

SCRATCH Digital Workflow Tools

ASSIMILATE’s SCRATCH end-to-end data workflow — from dailies, to conform, color-grading, compositing, and through to finishing — and SCRATCH Lab, a robust dailies or VFX review digital pipeline, deliver the industry’s most comprehensive toolset for data-centric digital cinema and episodic television productions for 2D and 3D stereo projects. Both products support multiple formats, including ARRI RAW, Sony F65 and F55, Phantom, and Canon 5D, as well as enhanced support for RED ONE, RED ONE MX, SCARLET, and EPIC at all resolutions. All versions of SCRATCH and Lab software, running on Mac OS X and Windows 7, feature SDI and 3G output via AJA Kona 3G graphics cards, fast dailies rendering, and improved metadata and time-code handling.

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