Holoxica won the Best Product Award at the Museums Association Conference and Exhibition, held in Edinburgh on 8-9th Nov 2012. This is Europe’s largest event for museum and heritage professionals, with over a thousand attendees, seventy stands and two hundred exhibitors. The Museums Association‘s members represents many organisations working in museums, galleries and heritage. Membership includes over 5,000 professionals, 600 institutes and 250 corporate members.
The award recognises the potential of holographic 3D technology in museums and galleries. Holoxica’s digital holograms are presented at venues such as the MIT Museum, Edinburgh University Museum of Anatomy and the Orkney Museum. Holograms can be used to depict artefacts that can be shown in full colour 3D that engage and wow audiences. Notable recent works include the Rhind Mummy and the Royal Oak Shipwreck. The latest technology can lie flat and you can walk 360 degrees around the hologram.
The award was presented to Holoxica’s Founder, Javid Khan, at a reception held in the recently renovated National Museum of Scotland. He said: “Of course, we’re surprised and thrilled to win this award. There are many excellent products and services offered in this exhibition. I don’t know if we have the best product but we certainly have some exciting new technology for museums.”
Holoxica’s digital holographic technology can be used to communicate intricate concepts or exhibits to the public in a natural an intuitive way. The holograms are cost-effective and Holoxica can work with almost any concept. The applications are endless and limited only by the imagination. For example, our technology can reconstruct ancient ruins as viewers move past the hologram. We can also record valuable artefacts such that they are almost indistinguishable from the orginal.
We already have a track record of presenting scientific holograms in various museums around the UK and US. The award is a confirmation of our feeling that our holographic technology has a broader appeal beyond our core scientific applications.