HIGH TV 3D continues to spread out in Eastern Europe as it announced the launch of its channel in Latvia on IZZI, one of the biggest cable operators in the country. Latvian viewers will now get to enjoy the very best in entertainment 3D programming that ranges from the latest entertainment news, travel programs from around the world to an exclusive drama, comedy, fitness and movies.
HIGH TV 3D is on-air in Latvia on the Cable platform since the end of July.
Apart from the strong emphasis on 3D, HIGH TV 3D lineup also encompasses lifestyle and entertainment programs such as far-flung exotic destinations, coverage of exclusive parties, celebrity news and gossip, and a slate of in-house productions such as reality shows.
“As a new generation of TV sets that support 3D format are available already for several years, and in recent years the price has decreased significantly, which makes the product more accessible to a wider audience, offering our clients 3D content is a logical step in the company’s business development,” said Sandra Kraujina, member of the board of IZZI. “Besides our survey showed that 35% of respondents would be very happy to watch 3D content, if it would be easily available.”