Stereoscape, a leading 3D solutions company, collaborates with pop-art label
The Rodnik Band, knitwear designer Callioppe and stylist Andrew Ibi of The Convenience Store to showcase SS13 collections and archive pieces in “the third dimension”
The collaboration is a part of Stereoscape’s ongoing mission to bring 3D closer to fashion advertising and marketing. The young company has teams in London, Stockholm, Helsinki and St. Petersburg, and provides 3D production services, hologram installations and glasses-free 3D screen solutions for in-store display, events and brand communications.
Richard Simon, Stereoscape’s sales director comments: “Fashion is a big industry that increasingly uses film as its favourite medium to communicate brand values and new products. We are very excited to be working with the sector and look forward to further collaborations with brands and designers.”
Director of the films, Laura Hypponen, says; “I think fashion and 3D form a very natural union. 3D really brings out the details, textures, shapes and volumes of finely crafted garments and accessories. It adds a special intensity – an almost ‘hyper-real’ presence. I’m sure more and more brands and designers will turn to 3D to showcase their products.”
Designer Philip Colbert from The Rodnik Band comments on his first 3D filmmaking experience: ‘‘I have always been inspired to present fashion in a new light; to reinvent people’s perspective on clothing and fashion. So to work with Stereoscape to create a 3D film was an exciting idea.”
Producer of the films, Charlie Stanfield of Navarone, echoes Colbert’s enthusiasm: “We experience life in 3D, so it seems a natural progression that we should experience film in 3D too.”
The 3D films were shot in London and feature up and coming models from Nevs, Leni’s, Premier and Zone model agencies. Equipment and online post-production was provided by Onsight.
Link to London Fashion Week Digital Schedule Line-up, featuring The Rodnik Band in 3D: