Stand 3.A40, IBC 2012

The company also presents its Auro-Codec, integrating multi-channel audio into uncompressed PCM streams and offering full compatibility with existing and future playback and distribution formats.

At IBC2012, Auro Technologies, a spin-off of the renowned Galaxy Studios, is demonstrating its groundbreaking Auro-3D® audio format, combining an unprecedented immersive sound experience with revolutionary technology based on uncompressed audio quality and full compatibility with existing standards and formats. Also during IBC2012, the company is showcasing its new Auro-Codec solution to support the new format and release its full potential. Both solutions offer unrivalled ease of use and new levels of cost-efficiency (bandwidth reduction up till factor 8 without audible loss), and will help bring richer forms of audio entertainment to the market. The Auro-Codec is very attractive for the Auro-3D® format, as well as for Surround and Stereo.

The next-generation 3D theatre sound system, Auro-3D® is the only solution offering a true 3D immersive experience, based on a newly developed recording and production process and a unique loudspeaker placement in theatre settings. Auro-3D® adds a height layer around the audience above the traditional 2D surround sound system, creating a unique sensation of authentic life-like spatial sound. Apart from being fully compatible with existing production processes and theatre systems, it also offers a host of advantages such as Single Inventory Distribution (multiple formats are combined in one PCM carrier) and full DCI compliancy. Thanks to its seamless compatibility and supporting encoding/decoding technologies, Auro-3D® is easy to implement in existing workflows and DAW stations, offering the most cost-efficient solution to provide a truly immersive listening experience.

The patented all-in-one Auro-Codec format offers the following key benefits:
· encoding of multi-channel audio into a single PCM stream with fewer channels (e.g. 9.1 into 5.1), which can be played back by existing systems without the need for a decoder. When the decoder is used, though, the extra channels can be retrieved in their original audio quality
· decoding of the original multi-channel audio with 100% channel separation
· audible lossless compression with greater compression ratios than lossy codecs without the use of any kind of perceptual coding or masking techniques
· highest compatibility (backward and forward) with existing playback and distribution formats

New standard
Auro-3D® is the only independent and viable alternative to existing 3D sound processing solutions, exceeding the audio quality of competitive technologies. It meets the existing and future needs of a wide variety of professional and consumer markets, ranging from cinema, broadcasting and automotive to consumer electronics, multimedia and mobile devices. With its ease of use, end-to-end compatibility and affordability, Auro-3D® offers all it takes to become the next-generation standard for 3D audio reproduction.

Coming up: Beautifyer™
Coinciding with IBC2012, Auro Technologies is also launching the Beautifyer™ app, an audio player for iPhone and iPod Touch that quickly transforms your digital music library into a totally new sound experience through headphones. Beautifyer™ enhances the quality of any compressed stereo music file playable on iTunes (MP3, AC3 or AAC) by expanding its impact and depth. For more info and downloads, go to www.beautifyer.com .

Find us, hear us at IBC2012
Visit Auro Technologies at IBC2012 in the RAI Conference Centre in Amsterdam. You will find us at Stand 3.A40, in Hall 3.

www.auro-3d.com