MasterImage 3D and Truly International Bring Glasses-Free 3D Mobile Devices to the Global Marketplace

MasterImage 3D, Inc., a leading global 3D solutions provider, today announced it is partnering with Truly International Ltd. to bring high-quality, autostereoscopic (glasses-free) 3D mobile devices – from smartphones to tablets of all sizes – to a mass market.

The collaboration enables glasses-free mobile 3D experiences with unparalleled image brightness, clarity and quality, in both portrait and landscape modes, with mass-market production capacity for customers big and small. Customers will be able to work directly with Truly to acquire the complete 3D display solution, including the TFT LCD, the 3D barrier and touch panel.

“Our customers are excited about the possibilities of mobile 3D and how it will enhance the consumers’ visual experience with movies, broadcast programming, gaming, animated books, maps and general interaction with mobile devices,” said Robert M. Alicea, Truly’s Vice President of Business Development. “This deal is the first step in making that vision a reality.”

This agreement involves MasterImage 3D’s patented cell-matrix parallax barrier solution which is the leading technology in glasses-free 3D display providing minimal crosstalk, reduced moiré effect and wide viewing angle.

Truly is ready for mass production volumes, and the two companies expect to have product in market this year. Customers will be able to choose from a complete line of 3D LCD display products or work with Truly to customize their own 3D LCD displays.

“We are incredibly excited to be working with Truly, an innovative company that is as motivated about the possibilities of mass-market mobile 3D as we are,” said Younghoon Lee, Chairman and CEO of MasterImage 3D. “It is encouraging for our customers to now have a one-stop shopping option with Truly to obtain a complete mobile 3D display package.”

“MasterImage 3D’s technology is the industry-standard for quality, glasses-free mobile 3D,” said Li Jian Hua, Truly’s Group Executive Director and Board Member. “This partnership brings together leaders in our respective industries and we expect the quality of products we are able to produce together will usher in a thrilling new entertainment category for mobile device manufacturers.”

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