Edited by Stella Plumbridge, 3Droundabout
(Content provided by IBC)

In an industry that is constantly changing and evolving IBC provides an essential guide to the latest technologies, business models and innovations at the forefront of electronic media and entertainment. From mobile video to automated playout, stereo 3D to cloud production – whatever your interest, IBC has it covered. There are fourteen themed halls to browse housing the latest innovations from more than 1,300 leading brands alongside a wealth of free to attend activities and events designed to enrich your business, your knowledge, and your one to one relationships.

From rig developers to specialist software providers, camera manufacturers to post production specialists, every aspect of the 3D production chain will be present. For an insight into what will be exhibited on the show floor this year, you can browse the 3Droundabout 3D @ IBC Spotlight page.

The IBC Big Screen

Designed to IBC’s specifications and featuring the very latest in cinema technology this state of the art auditorium is a centrepiece of the IBC experience. With capacity for 1,200 people, facilities for 4K and stereoscopic 3D digital projection, with audio presented in Dolby 7.1 surround sound, the IBC Big Screen plays host to numerous presentations and conference sessions, as well as exclusive movie screenings.

The IBC Movie screening on Saturday 8th September will be Prometheus in Stereoscopic Dolby 3D and Dolby 7.1 courtesy of Twentieth Century Fox, and on Monday 10th September, the IBC Big Screen Showcase will offer a glimpse into the future of 3D content.

IBC Awards

The IBC Awards on Sunday 9th September at 18:30 in the Auditorium, encapsulate everything that is positive about electronic-media and entertainment, highlighting collaboration and those who push the boundaries. Past winners include Manolo Romero, Managing Director, Olympic Broadcasting Services, ESPN, FIFA, Sony, BSkyB and Sir David Attenborough. The IBC 2012 International Honour for Excellence will be presented to NHK STRL during the Awards Ceremony.

IBC Production Village

Few sectors of the industry have changed over recent years as much as acquisition has. Sited very much at the sharp end of the production chain, it is here that the momentum towards new formats such as digital, 2K, 4K and 3D first started building. At the same time technological advances in line with Moore’s Law have meant that a whole new generation of cinematographers and cameramen can do more with less, both in terms of budget and size.

The IBC Production Village in Hall 11 acknowledges this with a special area dedicated to giving visitors hands on experience with the very latest production technologies. Whether it be in the field of DSLRs, stereo 3D rigs and camcorders, or the latest in the high speed units that have revolutionised sports coverage, the IBC Production Village allows people to pick up and drive the equipment and directly compare one manufacturer’s products with another’s. Centred around a professional-standard studio set, the IBC Production Village has rapidly become one of the most dynamic areas of the IBC Exhibition, and is often the place where many people get to experience the new technologies shaping their careers for the first time.

Future Zone

The Future Zone provides a glimpse into the future of tomorrow’s electronic media. This collection of concepts and prototypes exist only in the world’s leading broadcast R&D labs, or as academic papers, until they are demonstrated here.

This year’s Future Zone exhibitors with a stereoscopic 3D component are Project FINE, 3d VIVANT and ETRI. In addition, NHK will present the latest developments in Super Hi-Vision including a new 33-megapixel CMOS image sensor operating at a frame frequency of 120Hz and an 85-inch LCD display with a frame frequency of 60Hz.

IBC 2012 Conference – 3D Highlights

The conference is split into three streams: Advances in Technology, Content Creation and Innovation, and The Business of Broadcasting and Media; and hot topics this year include Broadcast Delivery, Cinema@IBC, Connected TV, Social Media, Sport, The Cloud, Transmedia And Workflow.

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6 September 2012

Cutting Edge 2 – New Ultra High Resolution Displays and Imaging
Location: Emerald Room
Time: 16:00 – 17:30
One of the most immersive visual experiences possible is to be surrounded within a 360í 3D-stereoscopic dome display. Developing such a display is extremely challenging because of geometric issues which must be handled in real-time. We shall hear how these problems are being solved to create some remarkable surround images.

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8 September 2012

Keynote: The London 2012 Debriefing: Analysing the Summer Olympic Games
Location: Forum
Time: 09:30 – 11:00
In this first major post-Olympic Games forum, Roger Mosey, BBC’s Director of London 2012, compares notes with a distinguished international panel, recounting the highs and lows, challenges and triumphs of broadcasting the world’s biggest sports event.

DVB Project: Technologies in Action and their Impact
Location: Emerald Room
Time: 11:00 – 13:00
The Digital Video Broadcasting Project (DVB) will highlight the most significant specifications that it has developed in the past twelve months including DVB-3DTV Broadcast Phase 2.

Turning Olympic Games Spectators Into Participants: Broadcast Tools & Technology Of London 2012
Location: Forum
Time: 11:30 – 13:00
Illustrated with stunning clips of the London 2012 experience, this panel looks at the technological innovation used to bring audiences deeper than ever into the Olympic action, including 3D, Super Hi Vision, web distribution, and large scale IT solutions.

The Business Of Live Production – Is Transformation Overdue?
Location: E102
Time: 16:00 – 17:30
This session will feature insight into several recent innovative Live Event productions and then Rights Owners, Facilities providers and Technology manufacturers will debate their vision of the future, including 3D production and 5D, the joint 2D / 3D approach evangelized by the Cameron Pace Group.

EBU: Prepare Today, Prosper Tomorrow: Future-Proofing for Broadcasters
Location: Emerald Room
Time: 16:00 – 18:00
The session will identify and explain trends in the medium and long term. These include innovations to deliver more immersive audiovisual experiences such as 4K and Higher Frame Rates; the role of personalized intelligent and semantic search technologies on viewer navigation; and insight into what lies beyond the cutting edge. Is ‘Enhanced Reality’ serious? Can content be brought directly to the cornea without wires? Was the holodeck just a dream on Star Trek?

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9 September 2012

Production – New Technologies and Practices in Image Capture
Location: Emerald Room
Time: 12:00 – 13:30
This sessopn will give delegates a detailed technical insight into the very latest innovations that are affecting content producers’ budgets and strategies. Papers include Depth Based Content Creation Targeting Stereoscopic And Auto-Stereoscopic Displays.

Stereoscopic 3D Content and Display – Developments and Diagnoses
Location: E102
Time: 14:00 – 15:30
This session will review related 3D standards development in various industry forums, and address some of the technical and consumer issues that have arisen. In particular, the session will address techniques to support consumers when interacting with 3D content and 3D menus, and how psycho-visual differences between theatrical and home viewing environments have to be taken into consideration.

EDCF/SMPTE: Cinema Workshop – Strictly For Techies
Location: Emerald Room
Time: 16:00 – 17:30
Strictly for the very technical, this workshop will delve into the fine detail of technologies being introduced into the creation, finishing, delivery and screening of feature film. This workshop will also include an explanation of how Higher Frame Rate (HFR) systems work and what the implications are for the industry.╩

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10 September 2012

Immersive Audio: The Next Dimension
Location: Emerald Room
Time: 09:30 – 11:00
This session we shall examine the important roles that accurate time alignment and the placement of audio objects play in delivering an immersive experience.

Exploring 3D: The New Grammar of Stereoscopic Filmmaking
Location: Auditorium
Time: 09:30 – 11:00
At its best, stereo 3D can help create an immersive experience that enhances an audience’s appreciation and understanding of mood and emotion or help convey a connection with an actor’s performance or perhaps a landscape. It can inspire filmmakers to create stories that could not have been told in the same way before. This session explores what is meant by 3D as craft and how it is being adapted into a filmmaking language.

Why Budget Wary Producers Should Wake Up To Stereoscopic 3D
Location: Auditorium
Time: 11:30 – 12:30
This session will look at how to keep the overall increase in costs modest as producers switch from tests to real commissions, and at how European broadcasters are reacting to the call for more 3D content.

3D ENG – Making 3D Flexible and Agile
Location: E102
Time: 15:00 – 16:30
This session is a masterclass using the experiences of the agile 3D camera operators at recent sporting events, as they moved swiftly from venue to venue, covering many extra sports over and above the standard 3D rigs, and delivering extra valuable footage to a worldwide audience.

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11 September 2012

EDCF D-Cinema Update
Location: E102
Time: 10:00 – 13:00
The European Digital Cinema Forum will bring delegates up to speed with the very latest technology and business issues. This includes a report on the current status of d-cinema deployment worldwide; an update on the impact of stereo 3D on the global cinema business and issues associated with 4K capture, delivery and projection.

Registration

Early bird registration giving discounts on the Conference and free entry to the Exhibition for IBC 2012 ends on the 15th August. You can register online at:

www.ibc.org