Tuesday, September 4th, Hall 10, 10.00 – 19.00 hrs
Participants include BojeBuck, FFA, imcube labs, MovieBrats, Neue Road Movies, and many more.
This year’s partner country, China, will be represented by 3D China Ltd. and Dimension Plus Technology
World premiere: The Mobile TIME Lab created by the Fraunhofer HHI Institute / 3D Innovation Center Berlin shows the cinema of the future and features projects by Alan Parsons, Sasha Waltz and the Berlin Philharmonic.
Major 3D Summit at the International Media Convention (Internationalen Medienkongress). Leading German director Detlev Buck will show excerpts from his 3D screen adaptation of Daniel Kehlmann’s bestseller “Measuring the World.” This year’s partner country, China, which launched its first 3D TV channel in 2012, will present 3D production and content trends from the world’s largest market for film, TV and the Internet. Other highlights include the Mobile TiME Lab, a transportable version of the famous 3D 180-degree panorama projection created by the Fraunhofer Heinrich Hertz Institute. The mobile unit makes it possible for the first time for convention audiences to experience the TiME Lab outside of the institute itself. Further presentations will be given by Neue Road Movies, MovieBrats and the FFA. The summit offers one full day of program events focusing on the latest 3D trends in the fields of feature films, TV, music and games. The summit is organized by the 3D Innovation Center Berlin (3DIC), which is an initiative of the Fraunhofer Heinrich Hertz Institute in cooperation with the Medienboard Berlin-Brandenburg.
Markets for the Third Dimension
Stereoscopic image display – 3D for short – has emerged as a driver of growth across all media sectors. Frank Völkert, deputy chairman of the FFA, will use all the latest figures to argue the importance of 3D as a sales engine for feature films. Alex Weimer (MovieBrats) will show excerpts from his new 3D geocaching thriller “Lost Place.” Wim Wenders’ 3D producer Erwin M. Schmidt (Neue Road Movies), who produced the worldwide 3D hit “Pina,” will present his new project “Cathedrals of Culture,” a ten-part TV documentary series exploring buildings and their builders. And the London-based director and live 3D pioneer Julian Napier will present new marketing opportunities for the music industry. Last year, Napier brought the Bizet opera “Carmen” to select screens in the UK and Ireland – as a 3D live broadcast from the London Royal Opera House! Host/Moderator: Gerold Marks (digitaleinwand), film and 3D expert, blogger and trend scout.
The 3D summit will focus in particular on developments in China, which represents the largest 3D market in the world. Stereograph Stego Zhang (Dimension Plus Technology) and Beijing-based producer Bai Qiang (3D China) will provide the international audience with fascinating first-hand market insights. Zhang was responsible for the production and post-production processes for “Flying Swords of Dragon Gate,” the largest and most elaborate Chinese 3D film ever made, which was also shown at this year’s Berlinale. Bai Qiang will be bringing “Transcendence”, China’s first 3D music film. Internationally prominent media journalist and industry advisor Chris Forrester will act as host/moderator.
TiME Lab – A Look into the Future of Content Development
The Fraunhofer Heinrich Hertz Institute’s Mobile TiME Lab will celebrate its world premiere at the International Media Convention. This 180-degree high-end 3D panorama projection combines with a sound system consisting of 128 speakers to immerse audiences in fascinating image and sound worlds, thus providing them with a look at the future of content development. Two premieres will be presented in the TiME Lab: “Sasha Waltz Choreographs Carmen,” which is a collaborative effort together with the Berlin Philharmonic, and “Alan Parsons and Lichtmond II.” The mobile TiME Lab is a project associated with the permanently installed TiME Lab at the Fraunhofer HHI in Berlin.