Advanced Technology to Enable Automatic Production of 3D Content from Scenes Developed in 2D

CAMERON | PACE Group – the worldwide leader in 3D production technology and services – and Innoventive Software, LLC – a leading film and video software development company with a long history in the filmmaking and creative writing fields – today announced that the two companies will co-develop an innovative new software approach that makes it possible to automatically generate accurate stereo 3D previsualization output and camera system settings from scenes developed natively in 2D.

“From script-to-screen, we are committed to providing the best solutions, support, and expertise to our feature film partners,” said Vince Pace, co-founder, CAMERON | PACE Group. “By collaborating with Innoventive Software’s team, we are further demonstrating our commitment to designing, building, and proving cutting-edge technology that will usher filmmaking into a new era in which 5D tools and techniques are ubiquitous.”

As part of the collaboration, technology fundamental to CAMERON | PACE Group’s (CPG) patented, proprietary 3D/5D solutions – including the CPG Automatic Interocular Control algorithm – will be incorporated directly into Innoventive Software’s award-winning FrameForge Previz Studio software program to create a new offering to be integrated into the 5D packages CPG custom-tailors to its clients’ specific needs. CPG’s solutions already constitute the most advanced systems available for use in the planning, shooting and post-production of feature films and this partnership will take these offerings yet another step forward by deeply integrating these systems into the preproduction stage.

The addition of these new solutions to CPG’s portfolio will further bolster the company’s Certification Program, through which CPG provides end-to-end, 24/7/365 support to ensure the approaches and equipment used throughout making of a film – from pre- to post-production – lead to the highest-quality stereo output at the lowest possible cost.

Introduced by James Cameron and Vince Pace at the 2012 NAB Show, 5D production is an emerging approach to filmmaking where one solution enables the output of both 2D and 3D content simultaneously. Previsualization’s key advantage is that it enables filmmakers to explore and test many aspects of the production process, including lighting, camera placement, movement, etc., without having to spend the budget and time required by actual production.

www.cameronpace.com