Poly Film Expects to Equip Over Fifty Percent of the Circuit’s Screens with RealD 3D
RealD Inc. RLD -1.53% , a leading global licensor of 3D technologies, and Poly Film Investment Co., Ltd., a subsidiary of the China Poly Group Corporation (Poly Group), announced today an agreement to install RealD 3D technology on one hundred screens across the Poly cinema circuit in China. With installations having already begun, RealD technology is currently available on approximately 550 cinema screens in China with overall future screen commitments totaling approximately 1,400 screens in the territory.
“China is one of the fastest growing markets in the world today with moviegoers flocking to 3D presentations,” said Edman Chan, RealD’s General Manager of Greater China, Southeast Asia and Korea for Cinema. “This agreement with the prestigious Poly Group perfectly aligns with our mission to bring RealD’s industry leading technology and premium 3D entertainment experience to the widest possible global audience.”
“RealD is a world-known brand, with leading market share in the Americas and European markets,” said Liu Debin, General Manager of Poly Film Investment Co., Ltd. “We believe the 3D picture quality offered by RealD is beyond comparison and, in the future, we estimate that over fifty percent of our cinema screens will be equipped with RealD’s state-of-the-art 3D technology.”
RealD is the world’s most widely used 3D cinema technology with over 19,700 screens equipped with RealD 3D (as of December 23, 2011) by nearly 900 exhibitors in approximately 68 countries around the world.