MasterImage 3D Launches HD 720p and WUXGA Glasses-Free Mobile 3D Display

Demonstration of Company’s Industry-Leading Cell-Matrix Parallax Barrier Technology for a 4.3” Smartphone and 10.1” Tablets will be Shown at the Consumer Electronics Show

MasterImage 3D, one of the fastest growing 3D solutions providers in the world, today announced it has launched glasses-free HD 720 resolution 3D display for a 4.3” smartphone and WUXGA (1920*1200) resolution 3D display for a 10.1” tablet. A demonstration of the technology, showcasing a first-look at premium 3D content streamed through MasterImage 3D Media’s embedded portal and media player, will be shown at the Consumer Electronics Show (CES) in Las Vegas next week in the MasterImage 3D booth (South Hall, lower level, #21727).

All demonstrations feature MasterImage 3D’s Cell-Matrix Parallax Barrier with smart multicore OMAP4430 and OMAP4460 mobile processors from Texas Instruments Incorporated (TI), Chimei Innolux (CMI) TFT panels and the latest Google Android operating system.

Cell-Matrix Parallax Barrier Technology is MasterImage 3D’s proprietary solution that is invented, patented and mass-produced as the leading technology in glasses-free 3D display. The technology provides brighter images, lessened crosstalk, reduced moiré effects (or rippled appearance) and the widest possible viewing angle.

Units being shown at CES by MasterImage 3D will run content from MasterImage 3D’s content portal and 3D Media Player, an embedded digital 3D mobile storefront providing MasterImage 3D display partners with streaming premium 3D content and secure e-commerce fulfillment.

Content presented on MasterImage 3D glasses-free 3D technology:
• 3D Movie Trailers (including Dr. Seuss’ The Lorax, Universal Pictures/Illumination Entertainment)
• National Geographic (U2 3D, Sea Monsters 3D; Flying Monsters 3D)
• Handpicked playlists of 3D videos on YouTube
• Animated Book (HarperCollins)— Fancy Nancy and Splat the Cat (3D conversion by Venture 3D)
• 2D to 3D conversions (Harold Lloyd’s Safety Last by Legend3D)
• Independent Shorts (Digital Revolution Studios)
• Music Videos (AWOLNATION’s Not Your Fault – by The Faktion)

MasterImage 3D display technology will also be demonstrated by partners at CES:
• TI Wireless: Meeting space N-116 (North Hall)
• 3D@Home: Booth #13342

“This technology is truly pioneering for the 3D industry. Literally, never before has anyone seen 3D resolution on a smartphone or tablet that looks so compelling and amazingly beautiful and doesn’t need glasses,” said Roy Taylor, Display EVP and GM, MasterImage 3D. “The ability to view movies, read animated books, take pictures and video clips and play games—all in 3D that’s a joy to look at— is an astonishing breakthrough.”

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