Fisher-Price, Inc., the largest infant and preschool toy manufacturer and a subsidiary of Mattel, Inc., announced a new partnership with Spatial View Inc., a leading innovator in stereo 3D content distribution and auto-stereoscopic display technologies.
Fisher-Price will offer a selection of images from the company’s View-Master image archive, regarded as the largest collection of 3D still images in the world. “The View-Master archive is a virtual treasure-trove of 3D imagery capturing over 100 years of history and culture,” said Peter Snajczuk, Vice President of Marketing for Fisher-Price. “We’re thrilled to be working with Spatial View to make these spectacular images available digitally for download from ViewMasterDigital3D.com to a variety of 3D mobile devices and Internet-connected 3D TVs.”
Since 1939, View-Master images have brought the world to life for children and adults alike through its iconic reels and viewers. With over 1.5 billion reels sold, the View-Master image archive contains thousands of images covering a century of pop culture, current events, nature, science, history and travel.
Launching in late Q1, 2012, the online digital content store – www.viewmasterdigital3d.com – will include a selection of titles consisting of national parks, travel, nature, and history. The content will be sold in packs of 18 to 21 images for $1.99.
Using Spatial View’s innovative 3DeeSlide accessory for the iPhone 4/4S, users will be able to see View-Master images in 3D, without 3D glasses. Support for Android 3D smart phones, Windows PCs, and 3D TV platforms will follow.
“View-Master images hold tremendous nostalgic value for me and many people around the world who fondly recall discovering far and exotic corners of our planet or marveling at seeing their favorite characters in 3D through their View-Master viewers,” said Al Lopez, COO of Spatial View. “We feel privileged and honored to work with Fisher-Price to bring this extensive historical archive of spectacular 3D imagery to a variety of digital mediums.”