With China’s number-one TV brand and 3D pioneer joining forces, SENSIO 3D quality at home will be more accessible than ever
TCL Corporation (TCL) (SZSE: 000100), a global leader and technology innovator in consumer electronics, mobile communications and home appliances, and SENSIO Technologies Inc. (SENSIO) (TSX-V: SIO), a pioneer in 3D-image processing, today announced the signing of a letter of intent (LOI) to work together towards the integration of the SENSIO® Hi-Fi 3D technology in TCL 3DTVs. Sales of TCL LCD TV sets totalled 7.464 million in 2010 and the company is the number one TV brand in China today.
“Image quality is extremely important to us,” said Dr. Stan HU, Director of Business, Product and New Technology Planning at TCL. “We want to always offer the top of the range to our consumers, and SENSIO® Hi-Fi 3D technology is meeting our standards, both in terms of quality and innovation. In addition, integrating this technology will be easy as SENSIO’s work to incorporate its technology in chips from major manufacturers will enable us to deal with our preferred supplier.”
SENSIO® Hi-Fi 3D is a unique frame-compatible technology for high-fidelity stereoscopic signal processing easily integrated into display products. Developed and refined by SENSIO for more than a decade, and deployed in the field for seven years, this mature technology has been trusted by the biggest names in content creation for pioneering and commercializing live 3D events in cinemas around the world, as well as for high-profile console games and DVD movies.
“We are delighted to have the opportunity to work with a company as prestigious as TCL,” said Nicholas Routhier, SENSIO President and CEO. “TCL is a driving force in making 3D a reality, and together we will work to give the best 3D experience to the consumers on both sides of the Pacific. These combined efforts are another concrete example that the 3D sector is now entering a new and stimulating phase, and we at SENSIO will make sure that the consumer’s expectations of quality, content, usability, and compatibility are at the center of our efforts.”