Exceptional 3D today announce a new partnership with distributor 3D Joy, based in Korea. Now, Exceptional 3D’s patented, glasses-free 3D technology will be available for resellers and end-users throughout the entire Asian-Pacific market. Under the terms of the agreement, 3D Joy will collaborate with Exceptional 3D to operate an integration facility which will service and bring their premium auto-stereoscopic 3D technology to the entire region. This will ensure that integration, shipping and delivery of Exceptional 3D’s glasses-free 3D solution is carried out in a cost effective manner with a price-point comparable to traditional 2D digital signage solutions.
The formation of this relationship enables 3D Joy to supply a complete digital signage solution that supports both no-glasses 3D and 2D digital signage capabilities. Additionally, an integrated content management solution also gives network operators the ability to play 3D and 2D simultaneously.
“There is a very big demand for glasses-free 3D digital signage solutions throughout the entire Asian-Pacific market,” says Raymond J. Kim, CEO, of 3D Joy. “The biggest struggle has been an ability to deliver high-quality display technology at an affordable cost. But with Exceptional 3D’s competitive go-to-market strategy, we were able to align ourselves with a business model that is effective and targets the entire region with real potential for mass adoption.” Mr. Kim finished in saying, “We’re very happy to be working with Exceptional 3D as a distribution partner to bring an affordable auto-stereoscopic 3D solution to the Asian [Pacific] market.”
Exceptional 3D has made some very good steps to in the last few months. This latest announcement continues the effort to take the restraints off of the ability for mass adoption of the no-glasses 3D technology. “Our current business model is all about keeping it simple and cost-effective, but a big part of keeping it simple is the overall experience,” said Dan Fischer, COO from Exceptional 3D.
“Even with a cost-effective mindset, we weren’t going to enter a new market unless it was with a partner who could ensure that a high-quality glasses-free 3D visual experience came first,” said Mr. Fischer. “We’re extremely happy about working with 3D Joy because they take a great deal of pride in the quality of their work,” continued Mr. Fischer, “so as the integrator for the [Asian-Pacific] region, they will effectively extend our same high-quality 3D technology with great affordability.” Mr. Fischer finished in saying, “The digital signage market is expanding around the world, mobility is on the rise and information needs to reach audiences faster and with higher impact. With 3D digital signage poised to meet the challenge, a best-in-breed partner like 3D Joy can seed the market to support the next generation of communications by accommodating the market with a future-proof solution.”