The Consumer Electronics Association (CEA)® today announced the formation of the 3DTV Technology and Energy Consumption Discovery Group.

CEA expects 3DTV shipments will top 3.6 million in 2011 and nearly double that in 2012, reaching 6.9 million. As more manufacturers add 3D-features to their displays and content producers continue to create more 3D material, this discovery group will examine the state of 3DTV and whether energy measurement standards should be updated to reflect changes in technology.

“The discovery group will allow timely progress on the revision of CEA’s energy measurement standards, while at the same time opening technical discussions on the energy consumption of 3D display technologies,” said Brian Markwalter, senior vice president of research and standards for CEA.

Participation in CEA standards and activities is open to any company, organization or individual with direct and material interest.

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