NVIDIA, the company that continues to innovate across a broad range of technologies critical to the future of the media and entertainment industries, from 3D stereo visualization systems to mobile computing, will be at the International Broadcasters Convention, (IBC), being held this year from September 9th through 13th in Amsterdam. Visitors to the NVIDIA booth (#7.J38) will see demonstrations featuring new advances in multi-touch, interactive on-air graphics, interactive fluid particle simulation for film production, and the latest in GPU accelerated editing—all showcasing the power of using NVIDIA Quadro and Tesla professional solutions to address the most demanding challenges facing the media & entertainment industry.

GPU computing continues to grow in popularity, with adoption within industry leading applications to accelerate the most complex tasks. These application hot spots can often be rewritten to take advantage of the massively parallel architecture of the graphics processing unit (GPU). There are a number of new applications and workflows surfacing at IBC 2011 from various companies that have partnered with NVIDIA which highlight the power of GPU computing in video production workflows, including new video editing solutions, and live stereo 3D production.

Additionally, more than two dozen NVIDIA partners on the show floor will be demonstrating broadcast graphics, editing, compositing and effects, stereo production, and encoding and decoding solutions that leverage the power of NVIDIA® Quadro® professional graphics based on the NVIDIA Fermi architecture.

The explosive growth of video sources and the use of video for communication of all types of information are driving numerous new business opportunities and challenges for existing video production companies. From security and manufacturing process control to live broadcast and entertainment production, the need for fast access to video sources, and the analysis or modification of those feeds, is exploding.

Since its introduction two years ago, NVIDIA has figured out a way to bring the fast-throughput technology of the Quadro Digital Video Pipeline to other SDI input and output cards, and as a result will expand the capabilities of the Digital Video Pipeline to include these complementary solutions from leading hardware providers.

www.nvidia.com/object/ibc2011.html