3ality Digital Demos Intelle-matte, Intelle-cal and Intelle-cam 3D Production Tools at IBC 2011

IntelleCal™ and IntelleCam™ Enable S3D Production without Doubling the Crew Requirements

3ality Digital, world leader in advanced technologies to empower creative digital stereoscopic 3D (S3D) acquisition, has today unveiled new software tools to make acquiring compelling S3D easier and more efficient than ever before. The IntelleCal™ and IntelleCam™ solutions, part of the 3space™ suite of products, will have its European launch by 3ality Digital at IBC.

IntelleCal™ automatically aligns the two cameras on a rig at the push of a button, which enables a super fast and precise set up without the intervention of a technician. It does this by profiling and matching lenses and performing alignment on five axes through the entire zoom range.

IntelleCam™ automatically controls the convergence and the interaxial spacing of the cameras, without the need for a separate convergence puller at each rig, cutting the number of personnel needed by half or more – dramatically reducing costs.

Both solutions are integrated software solutions, used in conjunction with 3ality Digital’s processing units and 3flex S3D camera rigs. IntelleCal uses the SIP and an additional processing unit, which is yet to be named.

“With the introduction of the 3space products, 3ality Digital has vastly reduced the amount of crew and the cost involved in creating compelling S3D; since we started in this business IntelleCam is the one tool that every broadcaster has asked us to develop,” said Steve Schklair, CEO and Founder of 3ality Digital. “IntelleCal speeds up the alignment process, which traditionally takes up to an hour to set, to five minutes and it does it automatically. These new products represent a quantum leap in how broadcasters and filmmakers are going to be able to capture S3D.”

“One of the biggest challenges for S3D has been the amount of technical equipment and expertise required to make it work and ensure it does not induce headaches and detract from the story. With IntelleCal and IntelleCam that is no longer the case. All the tests of the last few years have proven that there are no technical barriers to live 3D television. The issue is now much more of a business case, and these two new technologies will dramatically reduce and revolutionize the economics of 3D broadcasting.”

The three new technologies will be demonstrated at IBC in different venues during the show. Schklair’s key-note presentation in the RAI Big Screen Auditorium on Monday, September 12, at 1:30 pm will be the highlight where live volleyball being shot on the RAI beach will be used to demonstrate Intellecam™ and Intellecal™ will be demonstrated in the 3ality Digital booth at work stations, while Intellecam™ will be demonstrated in the Production Village.


This entry was posted in News, S3D Creation News and tagged , , , . Bookmark the permalink.

Leave a Reply