Mediatech Focuses on 3D at the Screen Africa Technology Conference
A key address at the Screen Africa technology conference at MTA on Wednesday 20th June 2011 will be discussions on both the acquisition and post production of 3D content. A practical workshop showing delegates the complexities of shooting this format will take place, as well as a discussion covering the post production requirements.
Local 3D experts Marius van Straaten, Stefan Nel, Russel Bowden and Shaun De Ponte will be in attendance, as well as world renowned post production expert Roland Brown, Chair of the UK Digital Television Group. “We are going to present a cost effective complete solution for all 3D projects from pre production through acquisition to post” says Nel. “South Africa is only recently venturing into 3D production although we have serviced large international 3D projects. The future of leading edge technologies is 3D”.
Having worked on several international projects, De Pont has developed a 3D plug-in for Final Cut Pro that allows for onset monitoring and primary alignment. “This will be a jam packed workshop” he says, “where all the basics of stereoscopy are cover from pre production to final delivery. We will also have fantastic demo reels on display on what correct 3D looks like and to break the misconception that 3D is a passing phase”.
Technically there are a few people who understand the 3D process and are up to speed with the rest of the world says Bowden. The reason we are lagging the USA and Europe is the relatively small number of 3D outlets (cinema) and no current 3D broadcasters. The cinema chains need to increase the number of 3D cinemas in SA to encourage the local production of 3D cinema commercials and we hope to see local TV broadcasters entering this market in the not too distant future”.
“I think that with the likes of South Africa’s Emily and Graham Wallington, Bowden and Nell amongst others we are up to speed with international 3D trends” says van Straaten. “Media Film Services did a great job on Judge Dread with 3D support. In some areas we are world leaders. Look at the Wallington’s from Wild Earth, they are world leaders in 3D streaming of wild life and have very high website retention rates”.
We are witnessing the birth of a new age of broadcasting. Our children will probably take them for granted, however as a filmmaker, rentals house or technologist its important to be informed and up to date. Mediatech is an ideal opportunity to do just that – be there!.
Mediatech Africa 2011 – Africa’s most advanced technology trade and conference exhibition takes place from 20-22 July at the Coca-Cola dome in Northriding, Johannesburg, South Africa. Register at:
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