LG Electronics (LG) today solidifies its position as a global leader in next generation entertainment through a series of ‘Life’s Good’ events to mark the launch of its complete Cinema 3D Pub Package. The launch celebrations coincided with the highly anticipated match between Barcelona vs. Manchester United on the 28th May. With the new LG CF3D Full HD 3D Ready Cinema 3D Projector, combined with a range of Cinema 3D TVs, LG’s Cinema 3D Pub Package is designed to offer customers the ultimate shared 3D experience – already successfully trialled in a number of pub estates across the UK.
 

LG, Sky’s first choice for 3DTVs, has installed in over 2000 pubs and clubs across the country. Over 1,000,000 pub customers have enjoyed 3D TV in pubs on LG Cinema 3D TVs – and the addition of the new LG CF3D Cinema 3D Projector now offers even more drama and excitement to the pub 3D experience. The impressive wide angle viewing capabilities, offered only through Cinema 3D ensures football fans are able to watch the game in 3D from anywhere in the pub without losing picture quality.
 
The LG Cinema 3D Pub Package offers customers lightweight 3D glasses which are more affordable and more comfortable – 50% lighter than active glasses as well as not requiring batteries or synchronisation. This makes viewing more comfortable and inclusive, especially given that these glasses can be used for both the Cinema 3D TV and Projector.
 
In order to help as many football fans enjoy the game of the season in the ultimate 3D environment, LG is distributing 100,000 3D glasses to a number of pubs across the country as well as encouraging football fans across the UK to use Sky’s 3D Pub Finder – a quick and easy way of finding their local Cinema 3D pub to ensure they don’t miss out on the sporting event of the year.
 
The LG Cinema 3D angle is perfect for group viewing and the pub environment. By providing this more sociable experience, pubs across the country will be able to offer customers a thrilling experience that’s just like being at the game, except they’ve got the best seat in the house in the comfort of their own local! The unparalleled experience will encourage more people to watch upcoming sporting events in the lively atmosphere of the pub rather than at home – a trend confirmed by Raynes Park Tavern in London which has already experienced an overall 10-15% increase in sales and 25% on big sporting occasions since installing the complete LG Cinema 3D Pub Package.
 
Warren Lewis, LG’s B2B Commercial Director, commented: “We are exceptionally excited about the rolling out of the Cinema 3D Pub Package and the addition of our 3D projectors to the pub experience. The wider viewing angles and the lightweight, comfortable glasses help create a more enjoyable, relaxed 3D viewing experience for all involved. We’ve already seen pub-goers’ positive reaction to the 3D package, with Punch Taverns witnessing great results in a number of their estates, and we’re confident that the customers will continue to enjoy the more inclusive experience Cinema 3D offers.”
 
Sorrel Ward, Concept Manager, Punch Taverns adds, “The benefit of the Cinema 3D Pub Package is already visible for us all to see. Feedback from recent focus groups in the area shows that participants would always choose to watch sport in the Raynes Park Tavern rather than in a competitor pub because of the quality of the 3D experience and in particular the 3D big screen.” 

www.lg.com/uk