Virgin Media is bringing live 3D tennis to millions of fans’ living rooms for the first time in the UK. Virgin Media will showcase Eurosport’s live and exclusive programming from centre court at this year’s French Open tournament.

With Rafael Nadal defending his title against Andy Murray, Novak Djokovic and Roger Federer and in-form Caroline Wozniacki taking on returning champion Francesca Schiavone, Virgin Media’s pay TV customers will be able to enjoy every big forehand, backhand, volley and smash from the centre court at Roland Garros, Paris, in glorious 3D.

Live action will be broadcast in 3D on Virgin Media channel 523 as the tournament opens on Sunday 22nd May and concludes with the final on Sunday 5th June. Tennis fans wanting to relive the action will also be able to watch top matches on Virgin Media’s ground-breaking 3D on demand service.

Cindy Rose, executive director of digital entertainment at Virgin Media, said: “We’re delighted to be adding one of the year’s most prestigious sporting events to our calendar and giving our customers more of those ‘wow’ moments in breath-taking 3D. With Sky Sports, Eurosport and ESPN all available in HD and SD and a great choice of sport on demand, Virgin Media is the perfect choice for sports fans everywhere.”

Jean Thierry Augustin, Eurosport’s Managing Director, Distribution, Rights Acquisition and Development said: “This agreement with Virgin Media will enable UK sports fans to experience Grand Slam tennis as never before. The iconic clay courts of Roland Garros are the perfect stage to demonstrate the progress being made in 3D sports broadcasting. It will be the first time an entire Grand Slam event has been accessible in 3D to viewers at home from the opening day to the final and it reinforces Eurosport’s commitment to innovation and new technology.”

Virgin Media is showcasing Eurosport’s 3D coverage of the French Open. Live action from the tournament will also be available on Eurosport HD (Virgin Media channel 522), British Eurosport (channel 521) and British Eurosport 2 (channel 525).

More than 1.5 million households already have a 3D-ready Virgin Media set-top box at home. Virgin Media offers a choice of 3D content to its TV customers for no extra monthly fee.

www.virginmedia.com