It’s probably not a surprise that 3D was the hot topic at NAB 2011; you need only have looked at last year’s IBC show and what’s happened since to have predicted that would be the case. Yet Screen Subtitling Systems has remarked on how taken aback they were by the level of advice sought from them about 3D subtitle positioning by the show’s attendees.
Matt Deakin, Screen’s MD said: “We know there’s confusion and apprehension around issues arising from the apparent image depth and disparity in 3D footage, particularly in relation to subtitles, graphics and objects clashing, but it appears to be a bigger concern than we first envisaged.”
Screen has already witnessed a rapidly growing interest in the subject. Jonathan Jenkyn, the firm’s 3D specialist who has spoken globally on 3D subtitle placement, has written two whitepapers on subtitling and safe graphic insertion for stereographic media. When released, the documents spread virally around the internet, accelerated by heavy social media activity and industry related blogs publishing links.
Matt Deakin has also been widely quoted recently on his concerns over the inexpert placement of graphics generally in 3D material and the issues it could cause for 3DTV broadcast in particular.
Screen’s 3D subtitling solution, 3DITOR caused quite a stir at IBC last year but it was the revolutionary new depth mapping module for the suite that had attendees talking at NAB.
“Clearly there’s mounting awareness and even curiosity over subtitles and graphics for 3D; we received a huge amount of interest in our depth mapping technology at NAB”: Matt Deakin added: “There also seems however to be a high level of misunderstanding over safe placement of such material.”
Although 3DITOR simplifies and quickens the process of 3D subtitle positioning, particularly now with its enhanced depth-mapping module, Screen maintains that in spite of them making advanced solutions available, the overall specialist knowledge deficit in the industry could have a significant impact on 3D viewing if not addressed.
As a regular speaker on 3D subtitling, Screen’s stereographic specialist Jonathan Jenkyn has developed concise and practical 2-day workshops for customers, comparing the differences between 2D and 3D subtitling and covering both the technical and physiological sides of placing subtitles and graphics safely in stereographic material.
“Gaining a technical understanding of 3D subtitling positioning is so important.”: added Screen’s Sales and Marketing Director, Gary Glover: “And as a result of speaking to many people at NAB this year we’ve decided to open up what were bespoke customer workshops by creating a 2 day general workshop on 3D subtitling for anyone who wants to broaden their knowledge on the subject.”