• Introduction of 3D technology to the Loewe system landscape
• Loewe Individual now even more multifaceted courtesy of 3D
• Integrated conversion of 2D content to full 3D picture
• Integrated recording function for two and three-dimensional programmes
• Loewe MediaNet and Loewe MediaText for unique interactive online services

Loewe is launching the right technology at the right time with its new Individual Compose 3D televisions in 40, 46 and 55 inches. This year sees the release of Blu-ray 3D blockbusters such as Inception, Sky 3D is already delivering English Premier League matches into the home, and the Rugby World Cup in 3D touches down this autumn.

The German premium manufacturer is delivering Full-HD LCD technology with LED backlight and 400Hz picture quality designs. The luminosity and high picture frequency of these displays makes them perfect for showing 3D content. The televisions also deliver Loewe’s usual exceptional picture quality with conventional films and TV. They are even capable of converting 2D programmes into 3D.

The new screens are also incredibly smart, offering a 500GB DR+ hard disk so you can record and play back 3D content or stream it to another 3D-compatible Loewe television. Moreover, the Loewe MediaPortal provides access to all the media in the home network, including digital radio stations and photos, music and video on external hard drives – not to mention the entire worldwide web courtesy of Loewe MediaNet. No other manufacturer has currently integrated more European content into its range.

Loewe 3D system

With the new Loewe Individual televisions, every customer is perfectly prepared for the growing range of three-dimensional content. So how does Loewe 3D technology work?

The television screen alternately shows the picture for the left and right eye in a high-speed sequence. An integrated infrared transmitter controls the Loewe Active 3D glasses in a parallel sequence: it opens and then closes left and right – with millisecond precision. These “shutter glasses” currently offer the best 3D experience, using alternate darkening of each eye to create a three-dimensional picture in the mind of the viewer.

The glasses are synchronised with the television via an infrared transmitter. This is discreetly integrated into the brand’s characteristic “Loewe eye” – in perfect harmony with the design of the Loewe Individual television.

Minimalist design, exquisite materials and a spectacular profile from all angles: that’s Loewe. The contrast filter panel made from high-quality grey glass not only increases viewing pleasure but also plays a key role in making the Loewe Individual 3D television a design piece with timeless appeal. The Individual line’s outstanding design has already won the coveted iF gold award 2011.

The Loewe DR+ hard disk recorder integrated in the TV also represents enhanced value: when the content provider allows recording, it is now also possible to conveniently record and play back 3D content or stream it to another 3D-compatible Loewe television via WLAN, LAN or Powerline. It holds 500 GB.

Loewe MediaNet and Loewe MediaText

All Individual Compose 3D televisions are equipped with the Loewe MediaPortal. It provides convenient access to numerous media in the home network, including digital radio stations and photo, music and video files on external hard drives – not to mention the entire worldwide web courtesy of Loewe MediaNet. No other manufacturer has currently integrated more European content into its range.

With the integrated browser, an infinite variety of further online content can be used with ease. Furthermore, the pioneering Loewe MediaText, which corresponds to the HbbTV standard, is also included in the package. A number of services to accompany programmes are also available to select online, and, with the Loewe Assist remote control, are just a click of the red button away. Loewe is one of the first manufacturers to prepare its televisions for the videotext of the future. The new Loewe Individual Compose 3D televisions are therefore among the most versatile flat-screen 3D TVs in the industry.

Home entertainment in the third dimension

Naturally, the new intuitively operable 3D products can also be perfectly integrated into the Loewe system landscape. That means a great variety of individualisation possibilities, set-up solutions and sound options – up to 7.1 surround sound – to bring the cinema experience home. The market launch of the Individual Compose 3D television will begin with the 46-inch device, which will cost from £4100. The Individual 40 and Individual 55 Compose 3D will then follow in succession.

The Loewe 3D flat-screen TVs will be available for delivery in High Gloss White, Aluminium Black and Aluminium Silver. The interchangeable insets can also be freely designed to suit individual colour preferences. With the introduction of 3D technology and the continual further development of display techniques and equipment options, Loewe guarantees a harmonious blend of excellent design and state-of-the-art technology.

www.loewe-uk.com