The world’s first 3D fashion show enters top markets in May 2011
XPAND 3D today announced that it is partnering with XDC, the leading digital cinema service company in Europe. They will debut CATWALK 3D, the world’s first 3D fashion show in 3D movie theaters featuring Jean-Paul Gaultier, Valentino and other elite designers, in 3D cinemas across Europe and the Middle East this May. Previously only seen by the world’s fashion elite, now moviegoers in the UK, Germany, Spain, Belgium, Austria, Switzerland, France and Russia and other countries soon to be announced, will have the opportunity to view world-class fashion with stunning, world-class 3D technology.
XPAND, the world leader in 3D and the brand behind the Universal 3D glasses, has combined cutting-edge style with world-class 3D technology to deliver an up-close and personal view of the Fall 2010/Winter 2011 Haute Couture Fashion Week. The movie features select shows by some of the world’s most elite and up-and-coming designers including: Jean-Paul Gaultier, Valentino, Christophe Josse, Georges Hobeika and Stéphane Rolland.
XPAND will deliver CATWALK 3D to Europe and the Middle East through its partnership with XDC, which is responsible for marketing, sales and distribution of the film to the cinemas. Based in Liege, Belgium, XDC is the leading digital cinema service company in Europe, with more than 2,700 committed digital screens, out of which 1,000 have already been deployed. XDC provides end-to-end digital cinema solutions including equipment supply, financing, training, installation and 24/7 maintenance, as well as content processing and delivery.
“With CATWALK 3D XPAND has elevated the art and beauty of fashion to a new level of excellence,” says Maria Costeira, Chief Executive Officer of XPAND. “Releasing CATWALK 3D to cinemas across Europe will allow everyone, not just the fashion elite, to appreciate and experience the very essence of couture. We are thrilled to be able to bring high fashion and our leading 3D technology together.”
“We are very honored to have this agreement with XPAND for the distribution of CATWALK 3D across Europe and the Middle East,” says Fabrice Testa, Vice President Content & Network Services, XDC. “After so many years that XDC spent to contributing to the deployment of the European digital cinema infrastructure, XDC is now fully committed to become a major player in the distribution of alternative content. CATWALK 3D highlights a new kind of alternative content program for theaters. Our vast network of exhibitors is looking for innovative content in addition to the current offering, which is mainly operas and ballets. Fashion is very attractive and can be associated with clothing retailers to make the inside the lobby of the cinema an amazing display just before the screening. It’s just the beginning of a new way for exhibitors to do cinema, and for the audience to experience cinema!”